Old aged and retired people Essay

The new nodes basis be the group of old get ond and retired pack, which prep are not been addressed before. This potential group passel alike shoo-in an Copernican role in the expansion of the guest base. Since by firm the inevitably of this group loading docks rhythm can abbreviate video to other customers group. Hence by selecting the group from the calculate grocery store which have exposure to more masses the number of addressed individuals can be additiond without putting additional efforts. Young and Adults The youngster can also play an in-chief(postnominal) role in the expansion of the customer base masses.2. 4 Long Term Objectives After achieving short- limit goals, the great deal of marting visualise pass on be enlarged to the long-term goals, which are as follows SMART Objectives for the Bobs Bicycle Objectives Activity conviction Scale Required Responsibility Promotional Objective Improvement in promotion by introducing new methods. methods 1. By implementing Web based advertise. 2. By sending e- newsletters. 3. By using the relationship with media more effectively. 4. By hang billboards on important educational places January 2009 Marketing Staff.Market Share Objectives axerophthollify in visitors for 25% 1. By using aggressive grocery storeing techniques. 2. By gaining knowledge about the competitors steps through continuous research 3. By continuous performance evaluation and improvement. 4. By introducing new services. January 2009 Management & Marketing Staff. Profitability Objectives Increasing revenue for 30-35% 1. After gaining promotional and market place share objectives. Increase in profit to be attained by continuing above-mentioned tasks. 2. By introducing new and attractive programs for other age groups. 3.By improving the presentation of shop. June 2009 Management Product variety variables Bobs bicycle should apply the scheme of unique special features to liberty chit its customers such as maps and information regarding different routes in London and outside London. The gild should undertake special educational programs for the school children. Programmes should also be arranged for special social groups. Services A range of customer services should be provided to serve the needs of customers. Arrangement entrust be made in future for the needs of special customers.To facilitate the rapidness to use credit cards and other modes of payments will be implemented. The reservations for institutional can be undertaken on Internet. Customer satisfaction will be seen as the foremost priority. A comment box will be placed at the most prominent place in the topic and in all the shops to take the comments of the visiting customers, which will help, in toil service betterment process. The customers will also able to register their grunt through these boxes and on Internet.The quick complaint handling will be undertaken in locate to satisfy the customers. Position In order to increa se the sale income and generate the revenue the partnership needs to attract the customers from the target group of old ages and retired people as they will constitute the major part of the population in the UK in coming years. The second important group, which needs to be targeted, is the school going children and youth. Price Keeping bonnie and competitive prices can increase the income of the Company. Special discount programs can be announced to old aged and retired customers.Establishment design Interior layout will be designed in an effective manner to attract the customers. all the items in the shop must be displayed in an easy to constitute and highly visible manner. To keep the environment clam and pleasing atmospheric staticscent, lighting, colour, mirrors and music, should be used. Promotion In order to establish a cross out image it is strongly suggested that the company should establish a logo and advertising message. In order to promote the increases and servic es to the target audiences the vigilance needs to follow the persuasive advertising.Advertisements can be given in newspapers and magazines. The company can place ads in trade publications/tourism guidebooks in order to attract the earning individuals. In order to effectively approach the target market it is important to advertise on television on regular basis. other cost effective technique is to send mails and promotional promos through Emails. some other important approach is tele market. Direct mail is another option. The advertisement melt down should include direct mailing, ads in magazines and newspapers, advertisements on Internet and promotional emails.In order to undertake a frequent strategic evaluation an one-year plan control should be undertaken through setting small term objectives. The management should keep on analysing the performance in the market place. If thither is deviation in the performance from the goals specified in the annual plan the reasons should be analysed. Conclusion The company can take the advantage of the product differentiation but in order to make the most of it is important to design a successful marketing plan to support the strategy of the company.Marketing variables play an important part in the presentation and exposure to the target population. Age and geographic variables are also important factors. It is important for the company to target new segments in order to remain at the cutting edge. In order to remain competitive in the market it is important to present timely and effective information for the target population. The invention of a proper Marketing Information System and its updating on regular basis is very important for the Bobs Bicycle to not only keep its presence felt but also to increase its marketing share.A step by step marketing plan should be undertaken in order to achieve the desired result. The management should undertake an annual evaluation of the plans and goals designed to achieve. T his will help the company to correct its action towards the right direction. Continuous updating and promotion will make it possible for Bobs Bicycle to achieve its goals in future.References Kotler, P. , (2000). Marketing Management, Millennium Edition, Prentice Hall, United States. Noorwood, G. , (2005). Retirement homes on the playground slide The tide is turning away from urban amenities and back towards houses by the shore.Published 26 October 2005, available at <http//money. independent. co. uk/property/homes/clause322177. ece> Warnes, T. , Lowles R. , and Kyeung M. O. , (2002). Older people in Yorkshire and the Humber, Sheffield Institute for Studies on Ageing, University of Sheffield, available from < http//www. ageconcern. org. uk/AgeConcern/Documents/regions_YH-DemographyReport-Part1. pdf> Woodland, R. , (2008). Cycling in UK schools trebles. countersign Monday 5 May, 1201 am BST, Bikeradar. com, available at http//www. bikeradar. com/news/article/cycling-in- uk-schools-trebles-16102.