Friday, February 21, 2020

Kunsthaus Bregenz - Peter Zumthor Essay Example | Topics and Well Written Essays - 6000 words

Kunsthaus Bregenz - Peter Zumthor - Essay Example Kunsthaus sits near the east end of the Lake Constance, after finally being erected in 1991. The construction was in accordance with the order placed by Land Vorarlberg authorities. It was to play a role of major tourist attraction in this well-visited part of northern Austria. Thus the layout and architectural organization in general conform well to the function of a public site that is to play an educational and partly recreational role in the area. The significance of Kunsthaus lies mainly in the superb technical skill with which Zumthor constructed this major oeuvre of today's glassworks architecture. The organizational and designing solutions found in Kunsthaus are therefore of a major interest to those architects that begin their career in this sub-field. Moreover, Kunsthaus may tell us what principles lay in the foundations of the post-modern glassworks architecture as a whole. An emphasis on the construction of the public space and public perception modes make this building a n excellent example of the glassworks. The scope of this study will outline the main architectural innovations that the glassworks architecture experienced in the 1980s to 1990s along with the context of a change in public perception of architecture in general. Such issues as the use of proper construction materials, the tuning of a building’s organization strategy to the need of producing specific visual effects, and so forth are thus to be frequently touched upon in the present study. Yet, at the same time, the problem of architecture as a social field, as an expression, and the form of influence upon the public perception of space and time, is the main point of the concept. This focus will not be overlooked in fulfilling the study’s purposes. It is necessary to turn toward an intellectual and social contextual view of Kunsthaus along with Zumthor's other projects. Inevitably, the concept of a minimal architecture would arise here. As Hartmut Obendorf has mentioned i n this regard, the rise of a minimalism is inexorably connected with the reaction against the aesthetic banality and â€Å"visual excess† that he found typical for the post-modern â€Å"supermarket culture†.1 In this way, a minimalist architecture may be contrasted with the lavish architectural styles that reigned supreme as late as the 1970s.2 At the same time, the very concept of ‘minimalism’ may be found questionable, as the works that are usually referred to as ‘minimalist’ generally differ among themselves in some important architectural and conceptual qualities. For instance, Tony Fretton, one of the architects widely associated with the concept of ‘minimal architecture’ finds the very definition ‘not very useful’.3 This aspect should likewise be touched upon in the context of the present study. The minimalist element as related to the Kunsthaus will be fully explained. Finally, the issue of methodology should b e addressed. For the purposes of the present study the use of case studies will be used extensively, since the subject of the thesis concerns itself with a specific building situated within specific cultural, geographical, and socio-historical context. The research design of the study in general may be characterized as a qualitative one, as the quantitative elements of analysis (e.g. the exploration of spatial and geometrical organization of a building) are treated for purpose of establishing

Sunday, February 9, 2020

Great Compare and Contrast Research Paper Topics For College Students

Great Compare and Contrast Research Paper Topics For College StudentsIf you are currently a college student looking for something to do with your time, or if you are a parent looking for something different for your child, then I recommend you begin looking for great compare and contrast research paper topics that might interest you. The following information will help you determine which topics will work best for you. By using a variety of different topics as your starting point, you will soon be able to find the topic that is best suited to your needs.It is always a good idea to start by defining exactly what you want to accomplish. If you are currently a college student looking for some sort of extracurricular activity that will allow you to network and make new friends, then look into the possibilities of researching a local area and finding out all the opportunities available. Some people think that they can easily get through life without ever setting foot in their local commun ity, but that is simply not true. Your future job, your home, and your education will depend on the people you meet and the decisions you make.You will also want to decide what type of people you want to meet in different research paper topics. Is it going to be those who live in your local area, those who are from some other part of the country, or those who live hundreds of miles away? Once you have made your decision regarding who you would like to meet in the various research paper topics, you need to narrow down your choices and choose the best ones.Once you have decided on which research paper topics you are going to research, you will need to find out about the specific details. You can find out information about the type of research paper topics that are available to you by doing an internet search. Take your time and find out the information that you need.Once you have found the information that you need, you can begin to research the different companies that offer these op portunities. The best companies will usually come with a comprehensive list of all the different options that they offer. Take some time to review this list and make sure that you are getting the most from your research paper topic.Once you have found a great company that has an opportunity that you are interested in, make sure that you utilize that opportunity. By using the opportunity that you have chosen as part of your research paper topic, you will be more likely to meet people who share your interests. This will be a great way to stay involved in your community and develop valuable contacts, all while advancing your education.As you may already know, there are many different options that you have when you are looking for great compare and contrast research paper topics. By taking the time to learn about these different options, you will be able to select the one that best fits your needs. Once you have selected the research paper topic that you are most interested in, then you will be on your way to becoming a more successful and involved person.

Friday, February 7, 2020

The Most Disregarded Solution for Where to Find College Term Papers

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Wednesday, February 5, 2020

Why You Shuld Marry for Love Essay Topics - What Is It?

Why You Shuld Marry for Love Essay Topics - What Is It? The Good, the Bad and Why You Shuld Marry for Love Essay Topics But there's a single form of love which I will tackle within this essay that I have experienced in my previous days as a teenager. Well, it is different for every person. It is an excellent feeling when you knwo that you're loved and even a more wonderful feeling when you're in love. Currently a true friend is the person that you can call in the center of the night when you're upset and need a person to speak with at any moment. In life, individuals make many distinct promises to themselves. But the promise that they make when they get married will be one of the most important promises in their entire life. If other people had to select the individual you wished to marry, it might cause you to be depressed and see no point in life as you don't get to make one of the larger decisions of your life. If you're anything like the normal individual, you might find it tough to define love in your words. Commitment has to be there too. It will keep the relationship for a very long time or forever, while love goes through various phases that cannot sustain a relationship alone. Sharing isn't an easy issue to do, but it's fundamental to the success of a relationship. Thus, it's not surprising for all of us to hear the words Love is all you require. Love is such a massive topic one where you are able to talk on for days. Erich Segal, Love Story Love It is most likely one of the things which are really really hard to explain and understand. Why You Shuld Marry for Love Essay Topics - Dead or Alive? Getting married can look like a way to have a new start. When filing for health care or insurance through work, gay couples are unable to bring each other on. If you're not sincere about the individual you portray then 1 day the fazade will fall and you'll come to realize you do not truly know the other individual. The Good, the Bad and Why You Shuld Marry for Love Essay Topics Then they go to Shylock for financing. It's simple to romanticize a person who offers an alternate to everyday ridicule and pain. Permit your feelings to flow even though it might seem messy. In some instances, words aren't important. These activities ought to be avoided by a dating couple because their goal is to ready the body for sex. You are able to even describe abstract folks. Though gay marriage ought to be legalized, some individuals have various beliefs. In life you choose how you wish to live it and most individuals wish to be happy, so in deciding on the individual you adore and that makes you happy, will result in a happier and healthier lifestyle. Why You Shuld Marry for Love Essay Topics - Overview Arranging the expressions and ideas is extremely crucial for alove essay since it accelerates the whole strategy. Simply superior introduction is inadequate because this work isn't usual. Steer clear of editing and proofreading during this phase. The grade of the most important text body is dependent on how interesting were the introductory questions. Keep away from lengthy introductions which include details that aren't critical to your key point. This is a superb way to come up with a compelling buildup to a fantastic essay. Don't compose any new info. The Honest to Goodness Truth on Why You Shuld Marry for Love Essay Topics Compassion and empathy go together. I feel that having faith in God is essential, but faith shouldn't be limited to religious deities. The 1st amendment of the Constitution states that an individual's religious beliefs or a deficiency of thereof must be safeguarded. We've got various beliefs or comprehension of this four-letter word. What to Do About Why You Shuld Marry for Love Essay Topics Before It Is Too Late Marriage recognizes the connection between a guy and a woman where the self realization of each partner becomes a priority for one another. Marrying as a remedy to painful circumstanc es almost never causes a nice and lasting marriage. If a guy and a woman get married, nobody appears to care. The couple that's entering into a married relationship must get to understand each other after marriage and perhaps would prefer each other if not begin to love each other as time passes.

Different representations of constituents of significant plot points Essay

Different representations of constituents of significant plot points in the moral choices as centre stage in the Stagecoach and The Player films - Essay Example These different films present moral choices in very different ways. For example, in the Stagecoach and The Player films, moral choices are at the centre stage in the development of their plots. However, the constituents of their significant plots and the moral choices are represented differently. This paper discusses the way these constituents and the moral choices are represented differently in these two films. The Player (1992) is an American film that belongs to a satirical genre and directed by Altman Robert. The film is based on Michael Tolkin’s screen play based on his 1988 novel by the name The Player. The film recounts a chilling story of Hollywood studio executive who kills a screenwriter after suspecting that he could be the one sending him death threats. The film’s plot is strewn with a series of instances when characters are required to make moral choices. Stagecoach (1939) is adapted by John Ford from Ernest Haycox’s short story ‘the stage to Lordsburg.† The story recounts a journey of strangers riding on a Stagecoach that passes via a precarious apache territory in New Mexico. Among the strangers are a prostitute called Dallas who is being driven from the town by members of the law and order league, an alcoholic doctor alongside a pregnant woman traveling to see her cavalry officer husband and a whiskey salesman. In their dangerous escapade to L ordsburg, the travelers contend with situations where moral choice is inevitable. In the film The Player, Griffin Mill had to make a quick moral choice when his life was threatened. He searched the person who was putting his life at danger to kill him. While they were fighting, he lost the game and decided to kill David Kahane, and he succeeded and got away with it. In the start of the film Stagecoach, Lucy Mallory is boarding a Stagecoach alongside a prostitute Dallas and an alcoholic doctor Doc Boone. She is warned by her friends not to travel along the two evil people. She had to make a moral choice to sacrifice her love for her husband or to avoid being associated with ‘those creatures.’ Lucy was heavily pregnant to take such a risk and was advised by Curley not to take the trip in her status, but she insisted that if her husband is in danger, she wanted to be with him, and it was as she resolved. These two scenes are different in the way each presents moral choice concept (Dudley 51), but they function to kick start significant plots in the two films. In The Player, Griffin Mill, when he was threatened by a rattle snake realized that he was attracted to June, the girlfriend to David Kahane, whom he killed. He had to make a choice to take her and have David’s thoughts haunting him or go against his pleasure pressures and betray his passions. On the other hand, June was aware that Griffin Mill was a chief suspect for having killed her former boyfriend, David Kahane; but she was in love with him and had to make a moral choice to marry a suspect murderer to her boyfriend or stay without a boyfriend and a husband. In a similar plot scene in the film Stagecoach, Dallas was also in a situation to make a moral choice when Ringo proposed to marry her. She was to choose to risk marrying him, or refuse in fear of her checkered past as a prostitute. In the following morning, Ringo had to choice to give up his revenge for plummers and marry Dallas or lose Dallas and avenge by fighting plummers. Both scenes serve to develop a plot in which moral choices are at the centre of the characters, but in a very different way. Moreover, at one point, Bonnie in the film The

Fraud, Deceptions, and Downright Lies About How to Format a Research Paper Mla Exposed

Fraud, Deceptions, and Downright Lies About How to Format a Research Paper Mla Exposed Make certain you check the research paper for plagiarism utilizing special software or internet websites. In the event you're new to photograph cropping and editing, then Adobe Photoshop Fast Track For Newbies is decidedly one of the finest Adobe Photoshop tutorial video lessons you can purchase in the present marketplace. There are many advantages to hiring APA editing services. The Hidden Gem of How to Format a Research Paper Mla When you're attempting to begin your research paper you will need to get a very good outline and form some important tips for research topics. It helps to start by brainstorming a topic. The subject of your research paper needs to be based on a subject you've got a fair background knowledge. The subject of your paper and the selected literature needs to be adjacent. A research paper that concerns scientific issues isn't only a free-style essay where you're ab le to tell readers whatever you desire. A concise but extensive literature review can be a rather effective means to frame your own research paper. Our professional researchers in addition to writers can help you with obtaining high levels on investigation papers which you order around. There still are rules of the way to format the very first page. Papers in MLA format stipulates a procedure for documentation. It is better to use the MLA format citation machine, even if you believe you don't need it. MLA research paper format is just one of the most widespread formats utilized in academic writing. Moreover, being formatted correctly, it offers the reader a comprehension of how responsibly you've approached the preparation of your assignment. In the event you doubt that you're able to manage the job, be certain you search for expert support. However you're feeling about writing research papers, there's always something you may learn how to create the process more efficient . How to Choose How to Format a Research Paper Mla The most essential part of the paper will incorporate a discussion about the present research being done on this issue. Content wise, developing a synopsis for a movie differs for a thesis. The format to be used is dependent upon the topic that you have chosen. If you're one of them knowing you've gotten the remedy to fix all you're writing concerning research proposal. Now let's consider a different sort of research. In a conclusion, it's time to give an overview of the findings, restate thesis, stress the worth of the research, and share tips for future experiments. There are lots of specifid rules governing using abbreviations in MLA formatting. APA is a well-liked reference style employed in many types of academic writing. A large amount of editing will be required if it's discovered that you've been using the incorrect style because there are considerable differences between MLA and APA formats. Writing using the M LA format works cited generator is important. When it has to do with creating your essay you must do it in the most suitable method. Write down every tiny thing which you think will be beneficial for the research paper. Sometimes the last portion of an introduction to a research paper will be a couple lines that provide a summary of the structure of the human body of the paper. Since you are going to learn from looking through any excellent research paper example, writing a fantastic paper involves so far more than simply throwing a whole lot of text and citations into a word processor and hoping for the very best. Choosing Good How to Format a Research Paper Mla Finding out how to write a comprehensive outline for a research paper is a more complicated procedure. Research proposal example locate a research proposal example to address your academic issue. Show in your work how your research is associated with the area of study. After a preliminary research was done, the th esis statement was solidified and a process of research was chosen, a succinct outline has to be written. The Truth About How to Format a Research Paper Mla When you submit your paper, make certain to keep a safe copy. Be attentive which you're writing specialist paper. Even a very brief paper is the end result of a practice. Writing a research paper is sort of interesting as you dig into various interesting material to place in your paper.

Tuesday, January 28, 2020

Diversified in industries and electronics

Diversified in industries and electronics Introduction Initially, Samsung started out as a small export business in Korea. It then diversified in industries and electronics. The company has been responsive to change and opportunity in global business brought by the digital era with its constant innovation and attractive, marketable products.1 As a result, Samsung is now positioned as one of the world recognized leaders in the digital technology industry. The Samsung World Headquarters is located in Seoul, Korean. 1 History In 1938, founding chairman Byung-Chull Lee started a small trade export business in Taegu, Korea. In the 1970s, Samsung invested in the heavy, chemical and petrochemical industries as a foundation for future growth. Samsung also incorporated its manufacturing processes from raw materials to end products which further enhance its position in the worlds textile industry. Samsungs core technology businesses diversified and expanded globally during the late 1970s and early 1980s. Soon after, two research and development (RD) institutes were created. This boost its reach even further into electronics, semiconductors, high polymer chemicals, genetic engineering, optical telecommunications, aerospace and new fields of technology innovation from nanotechnology to advanced network architectures. In the mid-1990s, Samsung revolutionised its business aiming to make world-class products, provide total customer satisfaction and be a good corporate citizen. Samsung has constantly developed advance d technologies, competitive products and constant innovation 1. Main Technologies and Capabilities Main Capabilities Research and Development Innovation is at the heart Samsungs business success. To be competitive in the new digital age, Samsung maintains and strengthens its market dominance through the speedy introduction of new technology. The company has placed high importance to the interplay of creative, imaginative human resources, a global RD network, a strong collaboration among business partners all along the supply chain, and the commitment to ongoing investment. Currently, Samsung is making historic advances in RD of semiconductor products, especially flash memory and non-memory, custom semiconductors, DRAM and SRAM, LCDs, mobile phones, and digital appliances1 Eco Samsung Samsung has displayed its strong commitment and responsibility for the world environment. It has made efforts to develop environmentally-friendly products which consume low levels of energy and which contain no hazardous materials. The company has also modified its assembly processes to cut down carbon emissions substantially.2 Main Technologies Samsung comprises of companies that have become market leaders in a wide range of business, from electronics to financial services, from chemicals and heavy industries to trade and services. All the businesses are setting new standards in innovation, constantly generating high quality products and services.3 Owing to Samsungs large RD sector, many new technologies and innovative designs emerge. Below are a few of the newest technologies developed by Samsung. Main Markets, Products and Competitors Markets Samsung Group consists of numerous international affiliated businesses such as Samsung Electronics, Samsung Heavy Industries, and Samsung CT. These three multinational core businesses of Samsung Group signify their strong foothold in the electronics, shipbuilding and construction markets. Besides that, Samsung also plays a part in the financial, chemical, retail and entertainment markets. 1 Samsung reports a strong presence in its home country of South Korea as its market share in telecommunications is 18.87%. 1 Samsung appeals to the global market as it is the most popular consumer electronics brand since 2005 with 7.55% of global market share in telecommunications1. Products Samsung first started moving into businesses such as insurance, securities and retail. Later, upon borrowed foreign investments, Samsung ventured into the telecommunications industry with Samsung Electronics. With the support of South Korean President; Samsung developed the first dynamic random access memory chip. 1Most importantly Samsung are leading in the production of memory chips, chipmakers and liquid-crystal display panels. 1 Considered as a strong competitor in the world of electronics, Samsung highlighted innovative strategy and expanded production rapidly to become the worlds largest producers of DRAM chips, flash memory, optical storage and recently liquid crystal displays. In addition Samsung strives to improve by delivering innovative products such as the TV and monitor industrys thinnest LED TVs and most compact colour laser printers and multifunctional devices. Being a global leader in telecommunications equipment; Samsung plays the role in development of the next gene ration of 4G-network. 1 Competitors According to the Figure 1 below; Nokia is clearly the main competitor as it holds 37% of the mobile phones sales global market share. In 2009, Samsungs touch screen devices, QWERTY phones and smart phones drove sales in mature markets with 19% of the global market share7. LG poses 11% as a competitor as it moves into lower-tier devices which drive growth in emerging markets. It is also well positioned to take advantage of Chinas 3G Rollout as it can deliver good-value-for-money devices. Motorola has 11% market share which is reasonably smaller, however with its presence rapidly concentrated on the American it serves as a competition in the American market. Being in a competitive market, Sony Ericsson at 5% of the global market share attributes its poor performance to its uncompetitive range of handsets such as exploiting trends like QWERTY products. Therefore Sony Ericsson is a smaller competitor compare to Nokia and other phones such as Apple, HTC, and Blackberry. Nokia is Samsungs biggest competitor due to its early investments in GSM technologies therefore making the company into the worlds largest mobile producer manufacture. Up to date Nokia produced various innovative products such as the first 3G phones, Ovi internet services and N-series multimedia phone. Nokias revenue is reported to be 9.3 million Euros. 9 Its success is due to its high investment in the RD which is present in 16 countries, representing 31% of their total workforce. 8 Nokia phones are also seen as being highest quality as they have a highly recognizable packaging style which operates with an aggressive marketing strategy hence elevating them above their competitors. Samsungs Innovative Activities Samsungs ambition to become one of the worlds top companies is supported by continuous pursuit in innovative RD and building a distinctive brand. As stated in the Annual Report 2008, approximately 40 %( 42,100 researchers) of Samsungs global employees are involved in RD to develop cutting edge technologies1. Samsung Advanced Institute in Technology is the global hub of Samsungs RD organization which includes Mechatronics and Manufacturing Technology Centre and 14 overseas centres7. In 2008, Samsung obtained 3,515 patents in the US with an increase from 2007 placing them in second place in the annual patent ranking. To further push forward in a variety of market and customer focused brand marketing programs, Samsung successfully completed their role as the official wireless equipment partner of the 2008 Beijing Olympics and Paralympics Games. 7 In 2008, Samsungs investment of 6.9 trillion KRW which represented 9.5% of parent company sales brings in technological breakthrough such as 256GB solid-state drive, 90nm high-performance smart card chip, 82-inch 120Hz quad-HD-resolution TV panel, and a Mobile WiMax II (802.61m) solution.1 This also enables innovations like front-load washers with time, energy and wear-saving â€Å"bubble wash† technology and the industrys most compact colour laser printers. Following these success, Samsung plans to invest 7.9 trillion KRW in RD to support future development of tomorrows technology. 7 RD Structure and Priorities Table 2: Core business research areas at SAIT10 Research in Product Areas Descriptions Computer Science Drives long term differentiation of Samsung platforms(phones, TV) by combining Computer Science with Consumer Electronics Research involves building tangible artifacts like prototypes so that we can learn from the process of building them Current research: situation awareness, Intelligent Web Media and trusted platforms Situation awareness develops novel, optimal personalized services leading the next generation of personalized mobile technology Intelligent Web Media pioneers technologies such as new phenomenon in which all TV content is available on the Internet can be streamed or dowloaded directly to the TV Trusted platforms researches on strong protection of device firmware for network providers and users Wireless Connectivity Research in developing a wide range of cutting edge wireless techniques such as beam forming to initiate ubiqitous wireless connectivity with various data requirements up to multi-giga bits per second Digital Media Solution(DMS) Advanced Algorithm: engaged in research and development related to theories, algorithm, and application of image and video processing for Samsung Digital TVs Core Platform: Actively researching to provide Internet Protocol Television to provide internet and cable connectivity Future User Experience: develop user interface designs from conceptualization through prototyping to implementation Advanced Printing Solution Research in Software Architecture Technology enabling the efficient development of increasingly complex software Research areas in System Technology involves new features protoypes and etc Current and future research areas in Solution Software Technology are core research related to Web technologies and application of Web Services to printers Storage To develop quiet hard drives with highest storage capacity and lowest power consumption Organisation of RD Samsungs RD organisation run in SAIT consists of three layers: Samsungs technology competitiveness in core business areas identifies growth engines for the future and securing, and management of technology. The RD centres of each business focus on technology that is expected to deliver the long-term results. Division product development teams are responsible for marketing products due to hit markets in a short period of time. From the Figure 2, the organisation is shown to be a hybrid between centralised and decentralised RD. It is a simplified diagram of the organisation of Samsung RD involving SAIT and two of their centres in their global network of RD. Samsungs RD network consist of six centres in Korea and 18 centres in 9 different countries such as United States, United Kingdom, Russia, Israel, India, Japan and China. 11 These various RD centres and their distribution into research areas such as Dallas Telecom Laboratory that research on technologies and products for next-generation telecommunications systems. Innovation Strategy Firms Innovation Strategy Background and Strategy â€Å"By implementing this newly established RD plan, we can develop the technology that will drive Samsungs future.† -Hak-Soo Lee, vice-chairman of Samsung Electronics said.14 Samsung Electronics instituted many RD centres globally to enhance in-house product design. The first centre was established in Osaka, Japan, followed by another in Frankfurt, Germany to focus on products for the European markets.15 In the same year, Samsung Electronics established a research centre to address product planning needs in South-East Asian markets. In November 2000, Samsung Electronics targeted to transform itself into a â€Å"Digital -eCompany†, capable of leading in digital convergence. The company upgraded the development model from division-centric into portfolio-centri16. This aimed to multiple divisions and units to create integrated solutions for home networks, mobile networks, office networks and core-component business portfolios. With these initiatives, Samsung Electronics pursued four key areas: RD, design, brand marketing and corporate citizenship. Investment in Design and RD RD is an important innovation strategy at Samsung. RD and design centres developed technologies which is being used to produce products. Samsung Electronics employed more than 40000 engineers17 in its RD department, and 3,200 held PhDs. Samsung Electronics attributed its leading position in the industry to four main factors: creative people in the organization who could develop technologies; co-operation among business partners throughout the supply chain; the firms ability to explore and penetrate new markets; and the speed of innovation and product development18. Users-Centric Design Philosophy Samsung Electronics applied the design philosophy into its products and stressed that â€Å"design and creative strengths were at the heart of corporate competitiveness.†19 This reflected a concept of a balance between reason and feelings, from which Samsung Electronics developed a scale with â€Å"reason† on one end and â€Å"feeling† on the other to measure perfection of design. The products manufactured by Apple Computer Inc (â€Å"Apple†) occupied the â€Å"feeling† zone with an emphasis on simplicity of products, whereas Sony products tended toward the â€Å"reason† zone with lots of complex features.20 However, Samsung Electronics designers balanced â€Å"reason† and â€Å"feeling† by rationalizing the design of products using geometric and technological parameters and then enhancing the design such that products made an emotional connection with the user. Over 700 highly skilled designers in different design centres conducted various research projects in the fields of industrial design, graphic design, interaction design, human factors, lifestyle research; creative business-planning, visual brand strategy, materials exploration, colour theory and computer-aided design. Global Localization strategy Global Localization strategy is adopted, through which designers developed product design blueprints according to global design standards and themes, while remaining flexible enough to allow local design centres to accommodate specific market needs and cultural contexts.22 A simple example is explained by, Younghee Lee, vice-president of marketing, that beautiful design of mobile phones could be appreciated by a Parisian or Indian, but noted that the Indian user, who often lacked a reliable electricity supply, needed a longer-lasting battery than a Parisian.23 The Global Localization strategy helped Samsung Electronics establish itself as an innovative and first-class consumer electronics company. EXHIBIT 1: SAMSUNGS DESIGN PHILOSOPHY: BALANCE OF REASON AND FEELING Fast Follower To overcome the companys image as a producer of cheap products, Samsung Electronss product diversification differentiated the company from its key competitors, many of which were focused on single or smaller numbers of products. Apple, for example, specialised in portable music players and held a major share in the global market for these devices. Nokia and Motorola were best known for mobile phones, and Sony focused on consumer electronics. The market trends and technological, also the competitive circumstances impacts on its innovation strategy, which has a lots of reason to reveal that Samsung Electron is fast follower, although some brand-new design of products were launched. Protect its innovations Samsung Electronics strategy of combining product design, RD and brand management turned the firm into a leader in the consumer electronics market. Samsung Electronics operated six RD centres in South Korea and a total of 16 centres in eight different countries. These RD centres developed technologies that could be commercialised in the near future. The CTO developed proprietary technologies, managed the deployment of key technologies and guided the overall RD process within the organisation. This highly efficiency of organization system is not easily imitated by the rivals in a short period of time. Thus, it has enough evidence to believe that a large amount of RD spending combined with brand management as well as the effective organization system is able to protect its innovations. Patents and Achievement During seven years from 2001, Samsung Electronics received 19 awards at the International Design Excellence Awards (â€Å"IDEA†). In 2006, the company registered 17,377 patents worldwide, including patents aimed at fusion technology, nanotechnology and biotechnology24. In 2007, Samsung Electronics held a dominant worldwide market share25for LCDs and TVs. The company unparalleled edge and leadership in RD and design were underscored by awards for 32 of its products at the CES Innovations 2008 Awards. Challenges for the Future Competition in the consumer electronics market was fierce, as many global players entered the market with large product portfolios. Digital convergence invited more companies from related industries such as software, PC and network services to enter the market. Entry of such new players further intensified the competition. Competitors of Samsung Electronics such as LG, Nokia, Panasonic, Sony and some Chinese firms had started investing heavily in RD and product design. All major competitors adopted the concept of localizing their product design to suit target markets. The design advantage of Samsung Electronics started to diminish as product design strategies and processes became commoditized. Samsung Electronics had to devise strategies to defend not only its position in the market, but also its profitability in the competitive environment. Advancements in technology had shortened product lifecycles and product replacement had become a key driver for revenue growth. Samsung Electronics invested about 9% of net sales in RD of newer technologies, features and designs to offer newer products and attract customers. However, some of its competitors, including Apple, Sony and LG Electronics, had significantly lower RD expenditure per product. Firms such as Philips, Dell and Motorola were adopting outsourcing of product design to lower RD costs and shorten time-to-market. These brands were buying product blueprints and technology from contract manufacturers and independent design firms such as IDEO, Quanta Computer, Premier Imaging, HCL Technologies and Wipro Technologies. Companies took varying approaches to design outsourcing. For example, HP contributed key technology and design to its computers, whereas Dell preferred to adopt entire designs from its design partners. Motorola bought complete designs for its low-end mobile phones but kept tight control over the development of its high-end cell phones, such as the Razr. However, outsourcing of product design and RD raised serious concerns about intellectual property rights, product management, integrity and incubation of new competitors. For example, Motorola outsourced the design and manufacturing of its mobile phones to Taiwanese manufacturer BenQ. In 2004, BenQ started selling the mobile phones in the Chinese market under its own brand, which resulted in termination of its contract with Motorola. Considering the immediate urge to optimise RD costs and potential concerns associated with design outsourcing. References Samsung INC. (2009) [Online] Available from http://www.samsung.com/uk/aboutsamsung/corporateprofile/history03.html Samsung INC. (2009) [Online] Available from http://www.samsung.com/global/business/semiconductor/aboutus/ESH/ESH.html Samsung INC. (2009) [Online] Available from http://www.samsung.com/uk/aboutsamsung/corporateprofile/affiliatedcompanies.html Samsung INC. (2009) [Online] Available from http://www.samsung.com/uk/aboutsamsung/ourbusinesses/businessarea/devicesolutionsbusiness.html Gartner Newsroom: http://www.gartner.com/it/page.jsp?id=1126812 Nokia Connecting People: Story of Nokia http://www.nokia.com/about-nokia/company/story-of-nokia/mobile-revolution/leading-the-world Appsolutely Everything: Samsung Market Share: http://stats.getjar.com/statistics/world/manufacturer/Samsung Nokia: Mobile Revolution: http://www.nokia.com/about-nokia/company/story-of-nokia/mobile-revolution Nokia: Biz Covering: http://bizcovering.com/major-companies/nokias-revenue-lowered-with-twenty-seven-percent/ Samsung Research and Development: http://www.samsung.com/us/aboutsamsung/ourbusinesses/researchdevelopment.html Samsung RD Center(SISA): http://www.sisa.samsung.com/default.htm Kim, Y. (1997) â€Å"Technological Capabilities and Samsung Electronics International Production Network in Asia†, BRIE Kim, Y. (1997) â€Å"Technological Capabilities and Samsung Electronics International Production Network in Asia†, BRIE Working Paper 106, p. 20 Newswire (8 November 2005) â€Å"Samsung Companies Announce 5-Year, 47 Trillion Won Investment Plan† Kim, Y. (1997) â€Å"Technological Capabilities and Samsung Electronics International Production Network in Asia†, BRIE Working Paper 106, p. 26 Samsung Electronics (2001) â€Å"Annual Report† Samsung Electronics (2007) â€Å"Annual Report† Samsung Electronics (2007) â€Å"Annual Report† Samsung (2006) â€Å"Annual Report†, p. 41. Breen, B. (2007) â€Å"The Seoul of Design† Delaney, M., et al. (2002) â€Å"Global Localization†, Global Design and Cultural Identity Ibid., p. 44. Ewing, J. (2008) â€Å"Samsungs New Marketing Push†, BusinessWeek Samsung Electronics (2006) â€Å"Annual Report† Samsung Electronics (2007) â€Å"Annual Report†.