How Content Marketing Can Build Your Personal Brand

How Content Marketing Can Build Your Personal Brand Its easy to think that content marketing is just for the big startups and web app companies, but the truth is, a huge part of the content marketing community is made up of  solo bloggers. They are writing in the niche they are passionate about, but they have a peculiar challenge that an agency or web app startup doesnt have: what are they selling? Solo bloggers are often selling their expertise, and building a platform to do it. Their name is their brand. They might rely on freelancing gigs, affiliate and ad revenue, or sales of services they can provide. Their blog provides the proof of their skills. They have no one but themselves to do all of the heavy lifting, whether that means getting their content out onto social media, taking photos, brainstorming blog post ideas, editing their own work, managing their website, and publishing. Lindsay Livingston is a great example of a solo blogger who is hard at work establishing a trusted platform and loyal fan base. Tell us about yourself, Lindsay. Im a Registered Dietitian from Columbus, OH. I work in nutrition communications and am the author behind the healthy living blog, The Lean Green Bean. My husband and I are expecting our first child in October and in my free time I enjoy doing Crossfit and spending time outdoors with our two dogs. When did you start content marketing? Ive been blogging for 4 years. I started because I was looking for a place to store all the recipes I was making for dinner. I started on Blogger and after about 6 months, I made the switch to WordPress. After about a year, I really started focusing on increasing my readership and growing the blog. Do you have a personal blog outside of your work blog? Im lucky that my personal blog has grown enough that its now part of my job as a self-employed RD! What tools and platforms do you use to help you with your content marketing and social media? Im self-hosted. Dreamhost is my host and I blog with WordPress. I use as my editorial calendar and also use it to schedule my blog posts and social media posts. I use Buffer and Hootsuite to schedule the tweets I create to share blog posts of others, news articles, etc. I use Pinterest to pin and promote my own content as well as building boards to gather recipes, tips/tricks etc for my followers to use. I have a blog Facebook page where I share my blog posts and Instagram photos. I use Instagram to share pictures of the food I eat, workouts and snapshots of life. I also use Google+. How big is your content marketing team? Just me! What is the biggest challenge you have when it comes to content creation? The biggest challenge is finding time to do it all. There are so many social media platforms that its impossible to excel at all of them. Im working to figure out which are best for promoting my content and engaging my readers. What changes have you noticed in content marketing over the past year or so? Pinterest has exploded. It can be a huge traffic driver if you use it correctly. Instagram has also become really big as a way to market your content. I dont think either of these will go away anytime soon. Visual content is what people like and want more of. What are the most common mistakes you see people making when it comes to content marketing? Some people struggle to find a balance between self-promotion and promoting others. Its a delicate balance but Ive found that if you spread the love, the love comes back to you. People struggle to find a balance between self-promotion and promoting others. What were you hoping would happen once you began content marketing? I was hoping to drive more traffic to my blog. Yes it has happened, slowly. Now that Im more established, I can definitely see the general dips in traffic that bloggers experience across the board i.e. lower traffic in the summer, more in the fall and winter. It took several years to grow my audience to where it is now. Im still working on ways to capture the one-time visitors that come from sites like Pinterest and make them returning visitors.

How Many Zeros in a Billion A Million A Trillion

How Many Zeros in a Billion A Million A Trillion SAT / ACT Prep Online Guides and Tips Wondering how many zeros are in a billion? A trillion? A nonillion? Whether you’ve recently won the lottery and are trying to make sure your bank account has the correct number of zeros or you’re simply trying to find an easy way to understand how many zeros are in large numbers (over a million), this is the article for you. We’ll break down an easy trick for figuring out how many zeros are in large numbers and provide a handy chart for easy reference. How Many Zeros in a Trillion? How Large Numbers Are Made The digit zero (0) is important for counting large numbers. The larger the number is, the more zeros it has. Starting at 1,000, large numbers have groups of 0s in them. Every time you jump up to the next level of number, another 0 is added. The number one thousand has three 0s in it (1,000). The number 10,000 has four 0s in it (10,000). The number one hundred thousand has five 0s in it (100,000). The number one million has six 0s in it (1,000,000). Every time you have a full group of three zeros, like in one million (1,000,000), you use a comma to separate them. How Many Zeros in a Million? How Many Zeros in a Billion? Reference Chart Here’s how numbers from 100,000 to 1,000,000,000,000,000,000,000,000,000,000 (nonillion) look when written out with the correct groups of three 0s. Name Number of Zeros Written Out One Thousand 3 1,000 Ten Thousand 4 10,000 One Hundred Thousand 5 100,000 One Million 6 1,000,000 Billion 9 1,000,000,000 Trillion 12 1,000,000,000,000 Quadrillion 15 1,000,000,000,000,000 Quintillion 18 1,000,000,000,000,000,000 Sextillion 21 1,000,000,000,000,000,000,000 Septillion 24 1,000,000,000,000,000,000,000,000 Octillion 27 1,000,000,000,000,000,000,000,000,000 Nonillion 30 1,000,000,000,000,000,000,000,000,000,000 How to Figure Out How Many Zeros in a Million Trying to figure out how many zeros should be in a large number? Each large number always adds a zero to the number immediately preceding it, starting at 1,000. 1,000 has three zeros. That means that the next large number, ten thousand (10,000), has four zeros. The same goes when you get into the millions. One million has six zeros (1,000,000). Ten million has seven zeros (10,000,000). One hundred million has eight zeros (100,000,000). When you make the jump from one large number to the next designation (for instance, from one million to one billion), you’ll add a group of three zeros. One million has six zeros (1,000,000), while one billion has nine zeros (1,000,000,000). Recap: How Many Zeros in a Billion? Zero the most important digit for creating large numbers. Large numbers above 100,000 have groups of three zeros separated by commas. A million has six zeros, a billion has nine, and a trillion has 12. What’s Next? Writing a research paper for school but not sure what to write about? Our guide to research paper topics has over 100 topics in ten categories so you can be sure to find the perfect topic for you. Learning about natural logs? Check out our guide on the natural log rules you must know to ace this subject. What is dynamic equilibrium and what does it have to do with rusty cars? Find out by reading our complete guide to dynamic equilibrium.

The international day in The united Arab Emirats Essay

The international day in The united Arab Emirats - Essay Example 145). There is youth day, women day and Jazz ceremony all being international events. Basing our discussion on the Jazz international day, it is worth noting that the ceremony held every year. It involves individuals from the different groups that are members of the United Arab Emirates; for example in 2013, there was a Jazz event at Dubai. This one of the largest member states of Emirates, and the ceremony theme was on uniting culture. Jazz Amalgam ceremony aimed at uniting people, discouraging members from civil war and promoting peace and harmony among the member states. During this event, People would understand one another and get to take each other as brother. The songs and dances would be educative and directed to peace making. They would help in assisting people understand the negative impacts of conflict and civil wars. The dancers would present performance of insecurity, loss of life resulting from conflict hence encouraging members to love one another and work towards protection for their own and reduction of terrorism. For example, in the 10th annual ceremony at Dubai, dignitaries from various nations such as France were invited the event, which is said to be symbolic. The federation leader was observed to sit at the central position leading the opening remarks. Scholars have observed that this was a sign of unity as the federation leader acted as a mediator who would help unite Arabs with western nations such as U.S.A. The France ambassador was present to learn more of Arab culture, and this would help reduce emerging conflict among the western and Arab states. Furthermore, in the 10th annual ceremony, UNESCO Goodwill Ambassador and Thelonious chairman were present to participate in intercultural dialogue. This was a special event as it marked the beginning of unity among the western British and the Arabs. It is said to

Conflicting Viewpoints Essay Example | Topics and Well Written Essays - 750 words

Conflicting Viewpoints - Essay Example However, the opponents of illegal immigration have their convincing reasons on the issue. They feel that illegal immigrants should be deported. Also, they believe that such immigrants should not be allowed to have access to social services, and they should not be granted US citizenship. They believe that illegal immigrants are criminals in nature, present a social and economic burden to the state’s law- abiding citizens as well as to the Americans that are taxpayers. My opinion on the issue of illegal immigrants is that they should be allowed to stay in the country, if they do not present any social, political or economic threat to the country. I support this view due to a number of reasons. Anyone can become an immigrant in any country. This because it is not always the wish of immigrants to be such situations. Different reasons force them to become immigrants. For instance, some become illegal immigrants due political unrest in their home country; others are due to lack of employment in their countries while others are due to natural disasters in their country of origin. In addition, a majority of the illegal immigrants end up doing the work that most American citizen will not do. For instance, very few Americans would agree to work in manufacturing industries unless they are employed at the managerial levels. Similarly, only the poor Americans would agree to work on construction sites. Those Americans found in such places are those in the foreman’s or engineer’s level. The rest of the workers are mostly from different countries or the poor Americans with no jobs. The final reason is that illegal immigrants contribute to the economic development of the country (ProCon.org, 2015). Most of the illegal immigrants can be found working in areas where other American may not work while such places are a source of income to them. For instance, if there

Punishments in Primitive Soceity Essay Example for Free

Punishments in Primitive Soceity Essay Introduction: The most usual criteria for punishment in primitive societies is the principle of Eye for an eye. According to this principle if a person has taken the eye of another the chief orders that the eye of the criminal should be taken.Blood for blood is the ancient principle of retribution in primitive societies. Thus punishment is based on retributive principle. This is so since most of the tribal people believe that crime is a violation of divine system or rules. Hence it is believed that the criminal is evil and should be given suitable punishment so that he may become free from evil.The evil souls must be punished. Besides retribution, another basis for punishment is compensation of the loss. Punishment in the form of fine is usually based on this principle. A fine is imposed since it compensates the loss.But the most important principle in the primitive system of punishment is the principle of collective responsibility.According to this principle punishment is not necessarily awarded to the individual who has committed the crime but his family, clan and local group may also be punished. For example, punishment of death is given for a murder, but this punishment may not be awarded to him who has murdered.In his place some other member of his family, group or clan may be killed since the group is collectively responsible for the criminal act of each member. CHARACTERISTICS OF PRIMITIVE LAWS It is a part of natural and supernatural principles. It is based on kinship types. It is originated from the moral and ethical notions and public opinion. In primitive law there is no difference between civil law and criminal law. Primitive law doesnt distinguishes between crimes and torts, public and private issues. It gives importance to sin and supernatural punishments. In here kinship group looks after law, therefore, there is collective responsibility for protecting the law. Kinds of Evidence (a) Oath. The offender has to take an oath and then he is asked to state whether he has committed the offence or not. It is generally believed that, if the offender tells a lie, he falls a prey to the supernatural anger for taking a false oath. (b) Ordeal. Sometimes the persons accused are put to torture in primitive societies before the declaration of judgment in criminal cases. If the accused persons escape without injury, they are acquitted as they are supposed to be not guilty. Kinds of Punishment 1. Different types of punishment are prevalent in different primitive societies. While in some societies compensation and social extermination are the more usual punishments, in other societies different types of physical injuries are inflicted as punishment. Similarly, in some societies fines are imposed and community feast is demanded to wipe off the crime. 2. Capital sentence is generally given in a case of homicide; but sometimes the death penalty is given to one of his family members or to one of his kins instead of inflicting it up to the person who has actually committed homicide. 3. They-believe that it is not the individual who is regarded to have been wronged but the whole kin-group to which he belonged and his kin-group, therefore avenges itself on the kin- group of the accused and not necessarily on the accused himself. 4. In some other societies the criminal is publicly insulted by blackening his face and carrying him through the entire village seated on a donkey. In America, in a tribe an unfaithful wife is given the punishment of death by drowning in water. In an Uganda tribe there is provision of jail for the criminal. The criminal, however, can be set free for a night. 5. If the crime is very serious the criminal is fixed to a pole till he dies. Murder is usually punished by capital punishment but most of the tribes do not have the provision for hanging till death. The provision for jail, however, is very exceptional. Usually, one does not find prison houses in tribal societies. 6. The misbehavior done to an ordinary individual is lightly punished, when the same misbehavior done to a chieftain is punished severely. For example, adultery with the wife of a king or chieftain is a capital crime and punished with death whereas adultery with some ordinary individual is not punished so severely. 7. The punishment of imposing a fine is not found among the punishments for crimes in primitive societies. Where fines are charged in a primitive society, they are paid by way of compensation to the aggrieved party. 8. The accused, very often, has to give a feast to the whole village in compensation for his crime. Even in case where fines are paid by way of compensation for the wrong done, attention is paid to the person who has done the wrong as well as to the person who has been wronged, if a person of a low standard offends a person of a high status, the find imposed is very heavy. But, if a person of a high status offends an ordinary person, the amount of compensation is very small.

Queering privilege :: Essays Papers

Queering privilege In any groups’ struggle against injustice, a glint of jealousy and bitterness seems to accompany thoughts of the oppressor and those positioned in places of privileged within structures of domination. Generally it is acknowledged that there are no simple scapegoats upon whom to unequivocally level blame for all the world’s maladies, tempting as finding and accosting such a character is. Despite the growing willingness to let go of old myths of directly responsible villains, there remains a not unrelated urge still to describe and intellectually master (exert power over by gaining knowledge of) those who inhabit structural locations of privilege. Taking the case of Patricia Hill Collins’ black feminism, a rather nuanced understanding of such characters is developed to better know their place. However, the accounts of this sort of simplistic anti-domination critique ultimately replicates, in its theorizing, the assimilationist incompleteness of the modes of tho ught it initially rejects. For people to be ‘structurally positioned’ in ‘relatively privileged ways’ means that they routinely receive benefits and escape discomforts as compared to trends in other people. Usually these trends about what is ‘routine’ and how ‘other people’ live rely on some creation of a category of â€Å"normal† from which others are understood as departures. A first issue is to determine what a benefit or discomfort would be. By discomfort, of course, I mean to sarcastically understate the range from daily and ‘accidental’ inconveniences to very intentional brutality that makes up a common experience of grinding oppression that structurally condemns folks as individuals and groups. Similarly, benefits span a sizeable range in their particularity, but compose an overarching preponderance of niceties. However, who gets to decide what is oppressive or beneficent might be the effected person, someone higher up, or impe rsonal criteria, but this is a question for ethics one is tempted to bracket. Some groups, it then seems, are in better places, but who are â€Å"they†? If black women can be defined as a group by first noticing the trends that particular people encounter, such as often being suspected of shoplifting, and then correlating these patterns with their constructed identity (the combination of categories â€Å"black† and â€Å"woman†) (Collins 25-26), then perhaps groups with structural privilege can be understood similarly. The categories of, say, â€Å"man† and â€Å"white† do seem to line up with systematic privileges. In Patricia Hill Collins’ black feminism, both the criticisms and alternative methodologies offer some insights into the nature of a position of privilege and what it means to inhabit it.

A Way of Life Essay

Cell phones have become one of the most influential devices in today’s society. People have become so dependent on cell phones; they do not like to let them leave their presence because of anxiety that they might miss a call or text message. This essay will explore some of the positive and negative effects of cell phones with calling, texting and pictures. The first positive effects of cell phones are calling. Some employers will supply their employees with cell phones for business use. Salesman and drivers use them to contact customers for orders and deliveries. Customers can reach the drivers or salesman if there is a problem with their orders or have a complaint. Salesman can call and check on a customer at any time. Employers can call and check on the drivers and salesman for any reason. Parents can check on their kids. Kids can call their parents anytime and anywhere to let them know of their wellbeing. Cell phones are extremely useful to have when a person is driving alone. Someone may need assistance if they get stranded. If there is a car accident and need to call for help. Emergency personnel can respond quickly to an accident. On the other hand, the negative effect of calling is driving while talking on the phone. Can be extremely distracting paying attention to the road. Hearing the phone ring when a person is driving and try reaching for the phone can cause swerving all over the road or even an accident. The second positive effect is texting. Texting is an excellent way to communicate with someone without talking over the phone. Text messages can be sent to more than one person at a time. Schools like to send text messages to parents to remind and give information that they may need to be informed about their child. Companies like to send text reminders of payments due dates or compelling offers they might have. Meanwhile the negative effect of texting, while driving is extremely distracting because a person pays more attention to the cell phone than the surroundings around them and the road. Driver’s texting may not always see a car or person in front of them and can either have an accident or hit a person walking. People walking and texting at the same time do not always watch where they are going. They can walk into walls, cars, other things and end up getting hurt. Texting can also be distracting while people are working. Kids do not pay much attention in class if they worry about receiving a text or responding to one. Teenagers can use texting as a way of bullying others. The third positive effect is sending pictures. Taking pictures with cell phones is a terrific way of sharing photos by sending them to family and friends. Customers taking pictures and sending it to the salesman can help explain what they need or what product they are trying to find. The picture can give the salesman information they need to help the customer. The negative effect taking inappropriate pictures can lead to bullying and other unfortunate circumstances. In conclusion, cell phones are perfect for keeping in touch with family and friends. I send pictures of my kids to family and friends that are out of town all the time. So they are a part of what is going on in our lives. I am always calling and checking on my kids. I text them when they do not answer a call from me. My kids like most teenagers prefer to text message you then talk on the phone. Cell phones in general can have a positive and negative effect on everyone. When I am driving, I use my Bluetooth or I let it go to voicemail. Texting is not that crucial when people are driving. We all can call or text after we get to where we are going.

Kaustav Bakshi

Kaustav Bakshi remarks that Tagore defamiliarises the image of a widow in the persona of Binodini. She is depicted as sharp, instinctive and passionate. Through the novel, Tagore seems to portray the natural yet socially forbidden desire of a widow ironically called Binodini – which is a name that often recurs in Vaishnav Kirtan connoting ‘sensuousness and pleasure loving'. She is a rare combination of beauty, grace and intelligence. There is a certain ease and spontaneity with which she carries herself and caters to the need of the people in Rajlakshmi's household. She is a traditional woman in the sense that she is well accomplished in household arts and has the attributes associated with womanhood such as selfless devotion and sacrificial spirit. The process of self realisation in Binodini follows a sequential pattern. She moves from a traditional acceptance of her fate as a widow to a realisation of her need to arise out of this blind acceptance and reaffirm her identity in society. Being an educated woman, her feelings and her outlook to life are characterised by a spirit of modernism. Binodini believes that the only person responsible for her being a young widow was Mahendra who rejected her as his bride even without seeing her. Overcome by a sense of vengeance, she resolves to avenge her humiliation by ensnaring Mahendra in her web of seduction. It is her consuming passion that lends a remarkable human touch to her personality and makes her self-effacement, more significant. The second stage in Binodini's progression is when her insight and intellect come into play. She does not reciprocate the love shown to her by Mahendra as she believes that he is a selfish man who loves neither his wife nor her but only himself. She replies contemptuously to a letter written by the Mahendra: I have no right to love or be loved in this world. That is why I play at love to lighten my sorrow†¦.I implore you again and again, please give me up, do not pester me, do not put me to shame with your shamelessness†¦You may shout and cry, but from me you will get no response whatsoever. (147) As soon as she realizes that this love game is killing her inner self, she decides to leave Mahendra's house emphasizing her power as decision maker.

History of U.S. Presidents essays

History of U.S. Presidents essays All together, to date, there has been 42 Presidents. There seemed to be three main eras of presidency: forming our country, perfecting the way we run it, and advancing ourselves, globally and nationally. It all began with George Washington. He is considered to be the founding father of our nation by many people. He was born in 1732 in Virginia, and died in 1799. He was 56 years old when elected in 1789. At first, George was reluctant to take on the task of being President. Before he left for his inauguration, he wrote, About ten oclock I bade adieu to Mt. Vernon, to private life, and to domestic felicity, and with a mind oppressed with more anxious and painful sensations than I care to express, set out for New York. With this statement, Washington is saying that he knows it will be a hard road to travel, and that he will no longer be able to enjoy the right to secrecy, that all he does will be known, yet he still took the job. Washington took the oath of office on April 30th, 1789. Before being a president, he had been a plantation manager and a soldier. He had no real experience in government. Early in Washingtons Presidency, he was careful and deliberate in his actions, and was aware for the need to build a structure that would help future presidents. At the end of his first term, he was reelected in 1792. During the war between England and France, Washington chose to be neutral to the matter. Washington left office in 1797, when John Adams took over. This begins the first stage of my report, forming our country. To form our country, we first needed a strong economy, and to do that, we needed a good financial system. When Washington left office, this was already well in place. During Adams presidency, he had many problems with international relationships. The French/British war was still going on, and America was being pulled between sides. Unfortunately, being ...

IRAC Method of Legal Writing Definition and Examples

IRAC Method of Legal Writing Definition and Examples IRAC is an  acronym for issue, rule (or relevant law), application (or analysis), and conclusion: a method used in composing certain legal documents and reports. William H. Putman describes IRAC as a structured approach to problem-solving. The IRAC format, when followed in the preparation of a legal memorandum, helps ensure the clear communication of the complex subject matter of legal issue analysis. (Legal Research and Analysis Writing. 2010) Pronunciation I-rak Examples and Observations of the IRAC Method IRAC is not a mechanical formula, but simply a common sense approach to analyzing a legal issue. Before a student can analyze a legal issue, of course, they have to know what the issue is. Thus, logically, step one in the IRAC methodology is to identify the issue (I). Step two is to state the relevant rule(s) of law that will apply in resolving the issue (R). Step three is to apply those rules to the facts of the question- that is, to analyze the issue (A). Step four is to offer a conclusion as to the most likely result (C). (Andrew McClurg,  1L of a Ride: A Well-Traveled Professors Roadmap to Success in the First Year of Law School, 2nd ed. West Academic Publishing, 2013) Sample IRAC Paragraph (I) Whether a bailment for the mutual benefit of Rough Touch and Howard existed. (R) A pawn is a form of bailment, made for the mutual benefit of bailee and bailor, arising when goods are delivered to another as a pawn for security to him on money borrowed by the bailor. Jacobs v. Grossman, 141 N.E. 714, 715 (III. App.Ct. 1923). In Jacobs, the court found that a bailment for mutual benefit did arise because the plaintiff pawned a ring as collateral for a $70 loan given to him by the defendant. Id. (A) In our problem, Howard pawned her ring as collateral to secure an $800 loan given to her by Rough Tough. (C) Therefore, Howard and Rough Tough probably created a bailment for mutual benefit. (Hope Viner Samborn and Andrea B. Yelin, Basic Legal Writing for Paralegals, 3rd ed. Aspen, 2010)When faced with a fairly simple legal problem, all the IRAC elements may fit into a single paragraph. At other times you may want to divide the IRAC elements. For example, you might wish to set out th e issue and the rule of law in one paragraph, the analysis for the plaintiff in a second paragraph, and the analysis for the defendant and your conclusion in a third paragraph, and the transitional phrase or sentence in the first sentence of yet a fourth paragraph. (Katherine A. Currier and Thomas E. Eimermann, Introduction to Paralegal Studies: A Critical Thinking Approach, 4th ed. Asen, 2010) The Relationship Between IRAC and Court Opinions IRAC stands for the components of legal analysis: issue, rule, application, and conclusion. What is the relationship between IRAC (or its variations...) and a court opinion? Judges certainly provide legal analysis in their opinions. Do the judges follow IRAC? Yes, they do, although often in highly stylized formats. In almost every court opinion, judges: - identify the legal issues to be resolved (the I of IRAC); - interpret statutes and other rules (the R of IRAC); - provide reasons why the rules do or do not apply to the facts (the A of IRAC); and - conclude by answering the legal issues through holdings and a disposition (the C of IRAC). Each issue in the opinion goes through this process. A judge may not use all of the language of IRAC, may use different versions of IRAC, and may discuss the components of IRAC in a different order. Yet IRAC is the heart of the opinion. It is what opinions do: they apply rules to facts to resolve legal issues.(William P. Statsky, Essentials of Paralegalism, 5th ed. Delmar, 2010) Alternative Format: CREAC The IRAC formula... envisions a time-pressured exam answer... But whats rewarded in law-school exams tends not to be rewarded in real-life writing. So the coveted IRAC mantra ... will produce mediocre to worse results in memo-writing and brief-writing. Why? Because if you were to write a one-issue memo using the IRAC organization, you wouldnt reach the conclusion- the answer to the issue- until the end... Knowing this, some legal-writing professors recommend another strategy for writing you do after law school. They call it CREAC, which stands for conclusion-rule-elaboration-application (of the rule to the facts)-conclusion (restated). Although youd probably be penalized for that organizational strategy on most law exams, its actually superior to IRAC for other types of writing. But it, too, has a serious shortcoming: Because it doesnt really pose an issue, it presents a conclusion to an unknown problem. ï » ¿(Bryan A. Garner, Garner on Language and Writing. American Bar Association, 2009)

See below Essay Example | Topics and Well Written Essays - 1000 words

See below - Essay Example The capillaries play an important role in healing a wound. The four overlapping phases are used to explain the healing process. This is a systematic phenomenon. The four phases include homeostasis, inflammation, proliferation, and maturation. Homeostasis is a process which involves the platelets to form clots. Furthermore, the inflammatory cells deride injured tissue during the inflammatory phase. Epithelialization, fibroplasia, and angiogenesis occur during the proliferative phase (Romo III, n.d). The hemorrhage caused by disruption in the blood vessels is controlled by clot formation which contains fibrin mesh with aggregated platelets embedded in it. Fibrin is the end product of coagulation pathway which causes homeostasis to take place. It provides a scaffold for the migration of inflammatory and mesenchymal cells (Wound Healing, n.d). Platelet aggregation leads to release of cytokines. These cytokines influence wound healing either directly or indirectly. The processes of clot f ormation and platelet aggregation halt when stimuli for clot formation fritter away. Lysis of clot starts along with clot formation and is mediated by plasminogen activator. This activator converts plasminogen to plasmin (Wound Healing, n.d). The second phase is called inflammation. It starts when the tissue trauma stimulates the inflammatory response. â€Å"Immediately after injury intense local vasoconstriction occurs, mediated by circulating catecholeamines and prostaglandins released by injured cells. This is followed by vasodilatation and increased capillary permeability resulting in local edema. This is mediated by histamine, kinins, prostaglandins, leukotrienes, and endothelial cell products† (Wound Healing, n.d). The tissue does not observe presence of any leukocytes as yet. The wounded tissues contain neutrophils which hare the first leukocytes to appear in the wounded tissues. They phagocytose damaged tissue or bacteria. Neutrophils themselves are phagocytosed by ma crophages (Wound Healing, n.d). There are a few symptoms observed when the wound is healing because of the physiological changes. The pH change is observed because of the breakdown of tissues and bacteria which also causes pain. This also results in swelling and decreased tissue oxygenation due to disruption of blood vessels (Wound Healing n.d). Furthermore, the white blood cells namely monocytes and lymphocytes start performing their functions in the healing process. Monocytes turn into macrophages when these white blood cells migrate from capillaries into extra vascular space. Macrocytes phagocytose bacteria and tissue debris and secrete enzymes called collagenase and elastase, which are responsible for breaking down damaged matrix (Wound Healing, n.d). Lymphocytes produce various factors like HB-EGF (Heparin binding epidermal growth factor) and basic fibroblast growth factor. Adding on to this, they are also involved in cellular and humoral immunity. Neutrophilis dominate for the initial 24-48 but 48-72 hours later they are outnumbered by macrophages which persist for a few days. However, after 5-7 days fibroblasts are the principal cell type (Wound Healing, n.d). The third phase called proliferation constitutes epithelialization, fibroplasias and angiogenesis. Epithelialization is the â€Å"process of covering a denuded surface with epithelium† (Medical Dictionary, n.d). Fibroplasia is another part of the proliferative phase. It

Diversity Leadership in IHRM Essay Example | Topics and Well Written Essays - 2750 words

Diversity Leadership in IHRM - Essay Example This research will begin with the statement that diversity is often referred to as the differences between the individuals. The dissimilarities among individuals materialize in both nonvisible and visible aspects. Some of the key examples of diversity among the individuals are dissimilarities in gender, age, skills, sexual preferences, learning styles, tenure, etc. These differences are evident the workplace but at times the differences are not visible. â€Å"Excellence through diversity is one of the Chancellor's goals†, yet this term is often faced confusion, controversy, and tension. Regarding this aspect, scholars such as Griffin emphasizes managing diversity in the firm offers various advantages and the most common one emerges in the form of catering to the diversified base of customers. However, contradicting this statement another set of scholars such as Inyang and Akpama and Kiggundu believes that although managing a diverse workforce provide benefits to a firm, but it requires strong management and failure to which can lead to intergroup conflicts. Hence, it is obvious that firms planning to recruit diverse employee group must a good frame management system. In this rapidly changing workplace environment, maintaining a diverse workforce helps a company to remain competitive in the marketplace. Scholars such as Inyang emphasizes that diversity not only brings fresh perspectives to the company but also promotes innovation and equips the company with the ability to solve complex problems. Furthermore, having a diverse workforce also allows a firm to have an efficient workforce, which is a necessity in this diverse business setting. Executives who are having intercultural management skills have high demand as they have the ability to constantly adapt to this shifting trend of a marketplace.