International Business Essay

In present time and age globalisation has gained much more importance then what it had about thirty years ago. No doubt globalisation started ever since human being existed on this planet, but it is observed that in this era geographical boundaries has a very little part to play, when it comes to trade, culture, travelling and communication. Effects of this integration of different economies will have its outcomes and many of them can be seen already. In most countries however due to Globalization one can see the growing concern regarding employment and income distribution (Lee & Vivarelli 2006, p. 168). Based on qualative and quantative analysis this paper would come with the conclusion to suggest wether globalisation is beneficial for everybody or the complete opposite. Globalisation means increasing flows of trade, finance and factors of production across the border, with the help of faster transportation and effective communications set up. It is globalisation which is compeletly responsible for making this world a global village. With globalisation, international bonds develop not just amongst specific groups of countries but across a wide global network in which factors of production or finished goods can move freely. The second era of globalisation that we are now living has come as a outcome of a numerous factors, not only because of of internet (which has allowed the speedy flows of massive volumes of information) but also because of intense changes in institutional environments. The economic ideas of the 1970s promoted moves towards financial liberalisation and deregulation within a large number of OECD countries during the 1980s and 1990s, the policy approaches of the Bretton Woods institutions were also modified with the Washington Consensus being built upon the promotion of economic severity, privatisation and liberalisation Stiglitz and Gualerzi (cited in Baddeley 2006, p 392). Furthermore, Baddeley claims that this deregulation has made the movement of capital and factors of production across national boundaries, contributing to the globalisation process In most countries, however, the current wave of â€Å"globalization† has been accompanied by increasing concern about its impact in terms of employment and income distribution (Lee & Vivarelli 2006). Evidence has been provided from group studies to explain that globalisation does promotes growth by Dreher (cited in Baddeley 2006, p 393). However, it has been argued that the benefits do not essentially help to alleviate poverty. Krugman and Venables( cited in (cited in Baddeley 2006, p 393) emphasize that globalisation has the potential to benefit less-developed nations but at the start globalisation will worsen world inequality but then it will reduce it down. For example—as transport costs fall below a threshold, developing nations suffer real income declines. Falling transport costs allow core nations to exploit greater economies of scale in manufacturing to the loss of manufacturing sectors in developing economies. Labour demand will fall in peripheral nations and rise in core nations as a consequence. Milanovic (cited in Baddeley 2006, p. 394) completely discards the view of globalisation as something that would benefit any economy, he also provides evidence that, since 1870, globalisation has worsen international inequality with particularly prominent increases in inequality during the 1978–1998 globalisation era. He argues that the blow on less developed countries have been severe which means per capita GDP has not increased in Africa and a number of less developed countries are in a financial crisis and many transition economies are facing extraordinary levels of debt. The point worth mentioning here is that globalisation has increased the level of business activity all around the world but to be honest for many developing countries this is of very little use rather it is to the their detriment. Now when the host country provides its labour and resources, it is just like other economies eating away host countries resources. Plus all the profits are gone somewhere else. And the story does not end here, on the other side developing countries have always been forcing all the countries to reduce the amount of tariff and import duties and talking about how good free trade is. Now the rich countries enjoy economies of scale therefore the imported goods in some poor countries are cheaper than their own home base industry products. This discourages the economy of developing countries and does not allow it to become self sufficient. (Kaplinsky 2001, p. 60) When we look at the labour market outcomes, (Wood 1998, p. 1463) explains that there have been gaps between skilled and unskilled labour both in terms of wages and in terms of unemployment rates and claims that globalisation is the most likely cause for this rising inequality. Feenstra 1998, p. 37) adds outsourcing into the reasearch to prove that the outcomes of globalisation on employment and wages will be comparable to the outcomes of skills-biased technological innovation. Which means demand for skilled labour in less developed countries will rise but the demand for unskilled labour will fall contributing to wage inequality. Even though globalisation has encouraged factor price equalisation, it has been at the expense of lower incomes for low-skilled workers. (Williamson 1997, p. 5) explains that factor-price convergence in the earlier stages of globalisation improved conditions for unskilled workers in Europe but made the situation worse for poor unskilled workers in the new global village. As per the concept of comparative advantage, trade and FDI both should take advantage of the cheap and readily available amount of labour in developing countries and so generate a movement of specialization in domestic labour intensive Activities and, ultimately, an expansion in local employment (Lee & Vivarelli 2006, p. 170) On the contrary Heckscher-Ohlin recent research leads to the conclusion that the employment impact of increasing trade is not necessarily positive for a developing country. In a developing country, the final employment impact of increasing trade depends on the interaction between productivity growth and output growth both in traded-goods sectors and in non-traded sectors. The final outcome cannot be assessed for different reasons. On the one hand, export may involve demand-led economic and employment growth, but – on the other hand – imports may displace previously protected domestic firms, inducing labour redundancy. Moreover, in the presence of supply constraints (lack of infrastructure, scarcity of skilled labour, under-investment, labour market inefficiencies), productivity growth may exceed output growth even in the exporting sectors, to the detriment of job creation Fosu and Reddy (Lee & Vivarelli 2006, p. 171). Finally, lucky sectors of the domestic economy e. g. agriculture, public administration, construction, non-traded services may act as labour sinks, often implying hidden unemployment and underemployment in the informal labour market . Shifting the center of attention from trade to FDI inflows, when a developing country opens its borders to foreign capital, FDIs generate positive employment effects directly and indirectly through job creation by suppliers and retailers. They also produce a tertiary employment effect by generating extra incomes and in that way increasing total demand (Sanjaya 2004, p. 91). By comparing the labour intensities of exported, imported and non-traded goods, it is sorted out that in 21 out of 39 sampled developing country which is an increase in the level of trade resulted in an increase in employment. In the remaining group of 18 countries, however, increased integration in the global economy produced a reduction in employment which is the opposite of (Heckscher-Ohlin theorem). In reality inequality comes from a bunch of other sources: corruption, the overextended power of states, technological change, demographic change and diseases, the spread of AIDS in Africa etc. Globalisation, engagement with the wider changes in the world, is as crucial for the less developed countries as it is for the more developed ones. No country which has cut itself off from the wider world has prospered. Take a look at North Korea or Burma to see what happens to a country which tries to simply isolate itself from the world economy. Future is not in regionalism or dull protectionism. That does not mean you should simply accept free trade. Industries should only be opened up to markets when certain favourable conditions prevail. Nonetheless, you do need to tackle with the wider global economy. â€Å"The main challenge for poorer countries is to find what circumstances of that engagement are† (Giddens 2000) People on both sides of this debate have been very swift to draw conclusions about the Impacts of â€Å"globalization† from their measured poverty numbers. The title of a book published recently by the International Forum of Globalization asks: â€Å"Does globalization help the poor? † and the book confidently answers the question with a big â€Å"no. † The back cover of Bhalla (2002) asks: â€Å"Who has gained from globalization? † and answers with equal confidence: the poor. However, readers of neither book will become any wiser about the answer to these questions than when they started. Actually neither book contains the sort of analysis that would be needed to convincingly allow acknowledgment of the claimed changes in poverty and inequality to â€Å"globalization. † I am not given any evidence that would allow me to identify the role played by greater openness to external trade in the distributional changes observed, against other factors such as rising agricultural productivity, demographic factors, changes in the distribution and returns to education and internal policy reforms (Ravallion, p. 15). Globalisation is like a fire, a form of force which is bad if not controlled but useful if channelled responsibly.

Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas Essay

1.0 Introduction 1.1 Background of the Industry The dairy industry plays an important role in the socio-economic development of India. The dairy industry in India is instrumental in providing cheap nutritional food to the vast population of India and also generates huge employment opportunities for people in rural places. The Department of Animal Husbandry, Dairying, and Fisheries, which falls under the central Ministry of Agriculture, is responsible for all the matters relating to dairy development in the country. This department provides advice to the state governments and Union Territories in formulating programs and policies for dairy development To keep focus on the dairy industry a premier institution known as the National Dairy Development Board was established. This institution is a statutory body that was established in 1987. The main aim to set up the board was to accelerate the pace of dairy development in the country and attract new investments. India is a wonderland for investors looking for investment opportunities in the dairy industry. The dairy industry holds great potential for investment in India and promises high returns to the investors. The reasons why the industry has huge potential for attracting new foreign investment are: 1. There is a basic raw material need for the dairy industry; that is, milk is available in abundance. 2. India has a plentiful supply of technically skilled laborers. 3. There is an easy availability of technological infrastructure. 4. India has all the key elements required for a free market system. 1.2 Company History AMUL was set up in 1946 and its full form is Anand Milk-producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done by the Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) which is a cooperative organization based in Gujarat. 1.3 Analysis of Vision and Mission VISION: ‘liberate our farmers from economic oppression and leave them to prosperity’. MISSION: ‘Dairy cooperatives of Gujarat turnover to be Rs. 27,000 crores by 2020’. Objective: To ensure that the maximum share of the consumer‟s rupee goes back to the milk producers. After analyzing the vision and mission of the company it is pretty sure that the company would strive to expand its distribution network, would involve its manpower in creative marketing, plan for consumer education and product innovation, would leverage effectively on rising levels, grow affluence among Indian consumers and would tap the rising demand for new value added products. 1.4 About AMUL 1.4.1 Location Amul is located in the Anand district which is in the state of Gujarat and it has set up itself as a model for development in the rural areas. For Amul brand has started the White Revolution of India which has helped to make the country the biggest manufacturer of milk and it‟s by products in the whole world. Amul has around 2.6 million producer members and the total capacity for handling milk is around 10.16 million liters every day. The brand’s capacity for milk drying is around 594 Mts. each day and its capacity for cattle feed manufacturing is about 2640 Mts. each day. 1.4.2 Product Portfolio Amul is the biggest brand in the pouched milk sector in the world and in India it is the biggest food brand. Amul’s range of products includes milk, ghee, milk powders, curd, ice cream, paneer, cream, chocolate, cheese, butter, and shrikhand. 1.4.3 Brand Umbrella The various brands of Amul’s bread spreads are Amul Lite, Amul Butter, and Delicious Table Margarine. ï‚ · The Brand Amul’s milk drinks are sold under various names such as Amul Kool, Amul Kool Cafe, Kool Koko, Amul Kool Chocolate Milk, and Amul Masti Spiced Amul’s powder milk is sold under many names like Amulya Dairy Whitener, Sugar Tea Coffee Whitener, Sugar Skimmed Milk Powder, and Amul Instant Full Cream Milk Powder. The brand’s cheeses are also sold under various names such as Gouda Cheese, Amul Cheese Spreads, and Amul Emmental Cheese. Amul Brand’s desserts are sold under many names like Amul Basundi, Amul Lassee, Gulab Jamun Mix, Amul Shrikhand, and Amul Ice Creams. 1.4.4 Business Markets Amul exports its products to various countries such as USA, Australia, Mauritius, China, Hong Kong, Singapore, UAE, and Bangladesh. Amul has often had a special connection with the film industry. A collation of some of the brilliant Amul adverts over the years is as follows:- 2.0 Environmental Analysis 2.1 STEEP Analysis This STEEP analysis provides concentrated information about Social, Technological, Economical, Ecological and Political aspects that effect Amul directly or indirectly. 2.1.1 Social Amul has effected social change at the village level i.e. people stand in line to deliver their milk without trying to take short cuts. They do not complain if they have to stand behind an untouchable in the line. Hence, the cooperative has thus given a deathblow to the caste system in its own way. Also Amul provided women an opportunity to have a voice in the â€Å"home economy† as they are the major participants in the program. 2.1.2 Technological GCMMF’s technology strategy is characterized by four distinct components: New products, Process technology, Complementary assets to enhance milk production, E-commerce GCMMF was one of the first FMCG (fast-moving consumer goods) firms in India to employ Internet technologies to implement B2C commerce. Customers can order a variety of products through the Internet and be assured of timely delivery with cash payment upon receipt. Another e-initiative underway is to provide farmers access to information relating to markets, technology and best practices in the dairy industry through net enabled kiosks in the villages. GCMMF has also implemented a Geographical Information System (GIS) at both ends of the supply chain, i.e. milk collection as well as the marketing process. 2.1.3 Economical GCMMF proved that efficiency of co-operatives can successfully counter the recessionary trends of the economy thereby ensuring consistent livelihood to the farmer producer and offering value for money products to its consumers. For the third consecutive year, it has posted a double digit growth turnover reaching Rs. 6700 crores. Pandemic economic turmoil has taken its toll, as international prices of all major dairy products have declined drastically in recent months. However, with its sharp focus on domestic Indian market, Amul has successfully insulated Indian farmers from all the turbulence in global dairy trade. It is already providing the best employment option for displaced workers from urban manufacturing sector, who after losing their jobs due to recession, have started reverse migration from cities back to villages 2.1.4 Ecological GCMMF could foresee the impact of below normal monsoon in August 2009 itself and started planning to maintain milk production, procurement and inventory levels. Also, at a time when due to lower production of cereals, fodder prices had jumped almost two-fold, GCMMF enhanced the supplies of cattle-feed to milk producers and maintained its prices below cost and were able to provide better returns to the milk producers to overcome the stress of draught 2.1.5 Political Tussle for the chairmanship of Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), the apex marketing body, emerged as the core issue among political parties. These parties planned gain entry into the cooperative giant‟s affairs. Mr. Bhatol, who was enjoying his second three-year term, was a consensus candidate last year, even as the main political parties failed to choose a new head. Now, barely a year after his taking over for the second term, Mr. Bhatol is under pressure to relinquish the office. 2.2 Issue Priority Matrix Fig 1: Issue Priority Matrix for Amul 2.3 Porter’s Five Forces Model Fig 2: Porter’s Five Forces Model 1. Bargaining Power of Suppliers GCMMF is a cooperative, which means it conducts business by collecting from large number of individual farmers who rely upon the cooperative to give them better price for their produce. Therefore the bargaining power of such suppliers is low. Twenty nine lakhs milk producers gain higher profits only through the co-operative which in turn drives down their bargaining power. 2. Bargaining Power of Buyers There are already other co-operatives existing in India, having their own established brands, which reduce the loyalty of current customers, thereby increasing their bargaining power. 3. Rivalry Among Competitors The market is highly competitive, existence of several players which have already established channels and partners constantly push the envelope. The competition exists locally, nationally and internationally. 4. Threat From Substitute Although no real substitute exist for milk, however competition offers low priced products as well as variety, from skimmed milk to full cream as well as milk powder. 5. Barriers To Entry The competition among existing players is very intense and grown over the years from collection of more and more producers. The producers only supply to such established brands due to their reach and ability to maximize profits. Also the industry is capital intensive along with several legal barriers. Although an innovative2.4 Industry Matrix Key Success Factors Weight Amul Amul Score Mother Mother Dairy Weighted Score 1. Strong supply chain partnerships 2. Efficient control and coordination of the network 3. High returns for the suppliers 4. Use of technology to solve problems 5. Infrastructure 6. Marketing 7. Product quality 8. Wide product portfolio 9. Investment and resources 10. Product availability 0.10 4.0 0.40 3.0 0.30 4.0 0.40 0.05 4.0 0.20 4.0 0.20 3.5 0.17 0.03 0.04 0.20 0.25 0.18 2.5 3.0 5.0 5.0 5.0 0.075 0.12 1 1.25 0.90 3.0 4.0 4.0 2.5 3.5 0.90 0.16 0.80 0.625 0.63 5.0 4.0 5.0 5.0 4.0 0.15 0.16 1 1.25 0.72 0.05 3.5 0.175 4.0 0.20 3.5 0.17 0.05 4.0 0.20 5.0 0.25 5.0 0.25 0.05 4.0 0.20 5.0 0.25 5.0 0.25 Rating Nestle Nestle Score The key success factors of Amul in the industry affect industry rival‟s ability to expand in the competition, raw material availability, packaging, cost, marketing, product design, reputation & credibility, quality and others. These factors are very critical and all players like have to control over them. They change from time to time and affect the finances and the competition. The current industry matrix puts Nestle at the top among others. Although the matrix is not exhaustive and does not include all market leading companies, it still shows where the gaps are and the critical success factors. Nestle takes the lead because of high quality products and aggressive marketing, also the standards and technology used by Nestle is superior than Amul or Mother Dairy, which are domestic brands. Products availability is important factor, since even one miss pushes the customer to seek a different competitor. Amul however is not far behind and can catch up in areas of technology and marketing. 2.4 Key Success Factors The key success factors of the Amul industry are those things that affect industry members ability to prosper in the market place-accessibility to raw materials, packaging cost focus, Advertisement, product design, reputation & credibility, quality control, strategic alliances, are ultimately so important that all firms in the industry must pay close attention to them. These key factors of success are critical in the dairy industry in particular, as they are the factors that shape whether a company will be financially and competitively successful. These critical factors may vary from time to time within the industry as driving forces and competitive conditions change. After calculating the weighted score for all three companies, it seems that Nestle has got the highest weighted score compared to the other two companies. This is because Nestle is able to achieve a high score in product availability success factor and Advertisement success factor. Nestle plays a lead role in advertisement. Their marketing strategy is to reach each and every one through advertisements. They spend a lot in terms of Advertisements. While goodwill plays an important role for Amul, as it‟s been in the market from past three generations, so the advertisement is the least role for their strategy. Still Amul does come up with taglines of movies and current affairs. 3.0 Factor Analysis 3.1 Internal Factor Analysis Summary (IFAS) Internal factors Strengths 1. Wide diversity of 0.15 5.0 0.75 Expansion opportunities 0.15 0.10 5.0 4.5 0.75 0.45 low overall costs market leader available products 2. Economies of scale 3. Largest co-operative Weight Rating Weighted Score Comments for milk products 4. Strong supply chain 5. Leading national player 0.05 0.05 4.0 3.5 0.20 0.17 Strong network wide consumer support Weaknesses 1. Lack of scalability 2. Low control over milk yield 3. Transportation delay 4. Inferior technology 5. Low investment Total 0.15 0.10 0.10 1.00 3.5 3.5 2.5 0.52 0.35 0.25 3.86 0.10 0.05 3.0 2.5 0.30 0.12 Saturation Bovine Population Road Infrastructure Old technology No newer investments In the last few years, the cooperative has successfully launched several new product lines, which have been popular among different age groups. In order to leverage from their distribution network, to optimize market supervision expenditures, to achieve increasing efficiency while keeping the distribution infrastructure lean, focused and productive, the amalgamation of its different distribution networks was done. Control over supply chain with industry best practices makes Amul the market leader in dairy products in India. Amul has 14 created social cohesion, employment opportunities, societal infrastructure, milch animal rearing practices, hygiene and sanitation awareness through safe milk concepts etc. Milk products create an inherent weakness, which is perishability. The product can lose quality in a small time scope, therefore several other strengths relating to storage, movement and related logistics have to be improved. Another weakness is that some of the products are very unpopular and cannot compete with other players; this weakness is in terms of frozen products, which are considered low in quality. The marketing for these products is missing and does not appropriately position it. Technology and transportation remain basic weaknesses which mar the efficiency of the entire supply chain. 3.2 External Factor Analysis Summary (EFAS) As a Global enterprise, Amul will be meeting global demands and ensure greater productivity and the opportunity to enhance integration in order to increase efficiency and effectiveness in the business. It already has wide geographic positions and hence this will give it an advantage to get access to gain presence in mature markets. Efforts to exploit export potential are already on, as Amul is exporting to Bangladesh, Sri Lanka, Nigeria, and the Middle East. By following the new GATT treaty, opportunities have increased tremendously for the export of agri-products in general and dairy products in particular. Local competitors are the major problem facing by Amul. They sell their products at a lower price, since being a low capital company; they have fewer expenses to take care of. Secondly as the environmental costs are rising day by day, it‟s getting tough to carry the same pricing throughout. Thus cutting down the extra cost will surely help. Adulteration is also a major threat to quality that takes place due to illiterate farmers from remote villages. 3.3 Strategic Factor Analysis Summary (SFAS) There are certain strategic factors, which are with a long-term mission, and some need to be addressed in the short term. There are other factors, which do not fall into either of the terms mentioned above; they are classified as intermediate term. 16 3.3.1 Short Term The strategic factors that the company needs to satisfy in the short run are Economies of scale as it can change by building few more storage capacity at their new projects. This will also benefit in global expansion of the company. As short term defines a period of a year or so, the solution should be found within a year for a proper success. 3.3.2 Intermediate Term The strategic factors that the company needs to consider during this term are lower yield management, supply chain demand and rising environmental costs. These are classified into intermediate duration because the company must be able to overcome its weaknesses, make use of the opportunities and defeat the threats. All this must be done at the right time to ensure efficient results. In this case the factors are such that the earliest (short term) might not be the best decision to make, as the duration might not be sufficient to overcome all the issues with a clear outlay. 3.3.3 Long Term The strategic factors that the company needs to satisfy during this period are the strength of having a wide range of products. They must be able to continue to maintain many products varieties and build on them efficiently. Using R & D (Research and Development) to overcome the problem of pasteurization as well as satisfying growing global demand is not an easy task and hence requires time and efficiency to meet the needs globally. Last but not least is overcoming the threat of competitors in the long run. 4.0 SWOT Analysis 4.1 Strengths Demand profile: Absolutely optimistic. Milk being a necessity product, the demand will stay and the sales at GCMMF are bound to increase over a period of time. ï‚ · Margins: Quite reasonable, even on packed liquid milk. The margins are enough Flexibility of product mix: Tremendous. With balancing equipment, GCMMF Availability of raw material: Abundant. Presently, more than 80 per cent of to limit the entry of potential entrants. has kept adding a wide array of products to its product line. ï‚ · milk produced is flowing into the unorganized sector, which requires proper channelization. Amul & GCMMF have leveraged this and has got itself a strong base of suppliers who provide them milk throughout the year. Large number of dairy plants in public and cooperative sectors besides several others coming up in the private sector would result in competition. Because of this the end consumer would benefit and a good product mix would emerge. ï‚ · Technical manpower: Professionally trained, technical human resource pool, built over last 30 years is the strength that GCMMF has. The employees of GCCMF are highly recognized in the industry and have earned name for themselves as well as the federation. ï‚ · Enhanced milk production: Increase in the milk production with consequently increased availability of milk processing has led to increase in consumption and faster access to the consumers through effective distribution. The technology is brought from Denmark and the production of milk has benefited from that. ï‚ · Transportation: The transportation facilities and the easy availability of the special trucks have provided a boost. Cold refrigerated trucks are there in place and the warehouses also have the cold storage facilities that facilitate the transportation. ï‚ · Vast resources: Country has vast natural resources which offer immense potential growth and development for dairying. Moreover the financial resources available with the federation are immense and the reputation is such that in case of any further requirements, it can approach any institution and raise any form of capital. Increasing purchase power and changing tastes of the consumers: The purchasing power of the residents is increasing. As a result a lot of products are being consumed. Moreover, the consuming habits are changing. As a result, the demand for products such as butter and cheese is increasing at a very rapid rate. 4.2 Weaknesses Perishability: Pasteurization has overcome this weakness partially. UHT gives milk long life. Still perishability is there at the milk vendor‟s end. This does result in loss of some production. But Amul Dairy is taking steps to store milk at the vendors end. Surely, many new processes will follow to improve milk quality and extend its shelf life. ï‚ · Lack of control over yield: Theoretically, there is little control over milk yield. A lot depends upon the monsoon in the country. This is because of the quality of cattle feed that would be available will not have the required nutritional content. Steps are taken to provide awareness regarding these and the penetration of quality feed is being increased. Moreover, increased awareness of developments like embryo transplant, artificial insemination and properly managed animal husbandry practices, coupled with higher income to rural milk producers should automatically lead to improvement in milk yields. ï‚ · Logistics of procurement: Woes of bad roads and inadequate transportation facility make milk procurement problematic. All these factors lead to perishability of the procured milk. But with the overall economic improvement in India, these problems would also get solved. ï‚ · Erratic power supply: The erratic power supply would cause harm in the Underdeveloped systems: There still exist underdeveloped raw milk collection processing of milk. systems in some parts of the country. However steps are being taken such as setting up of cold storage points at key collection centers to combat the situation. ï‚ · Lack of proper implementation: Dairy development programmes have not been fully implemented as per the needs of the region in different agro-climatic zones. Infrastructure: The infrastructure that is available is not up to the current world Also lack of infrastructure for offering dairy business management standards. programmes to the trained personnel is creating a hindrance. 4.3 Opportunities â€Å"Failure is never final, and success never ending†. Dr Kurien bears out this statement perfectly. He entered the industry when there were only threats. He met failure headon, and now he clearly is an example of „never ending success‟. If dairy entrepreneurs are looking for opportunities in India, the following areas must be tapped: ï‚ · Competition: With so many newcomers entering this industry, competition is becoming tougher day by day. But then competition has to be faced as a ground reality. The market is large enough for many to carve out their niche. Moreover due to competition, there is a chance to better serve the market with innovative products. ï‚ · Value addition: There is a phenomenal scope for innovations in product development, packaging and presentation. Given below are potential areas of value addition: o Steps should be taken to introduce value-added products like shrikhand, ice creams, paneer, khoa, flavored milk, dairy sweets, etc. This will lead to a greater presence and flexibility in the market place along with opportunities in the field of brand building. Addition of cultured products like yoghurt and cheese lend further strength both in terms of utilization of resources and presence in the market place. Yet another aspect can be the addition of infant foods, geriatric foods and nutritional. Export potential: Efforts to exploit export potential are already on. Amul is exporting to Bangladesh, Sri Lanka, Nigeria, and the Middle East. Following the new GATT treaty, opportunities will increase tremendously for the export of agri-products in general and dairy products in particular. There is a strong basis of cost efficiency, which GCMMF can leverage in the world market. ï‚ · Markets: The market for the traditional as wells as processed dairy products is expanding both at the domestic and international front. IT support: Software is now available for project formulation for dairy enterprise. It has also computerized its production processes. Mother Dairy was the first fully computerized dairy in India. In its Anand plant all products are processed computerized, which does not have any hand touch during any stage of process. 4.4 Threats Milk vendors, the un-organized sector: Today milk vendors are occupying the pride of place in the industry. Organized dissemination of information about the harm that they are doing to producers and consumers should see a steady decline in their importance. ï‚ · ï‚ · Infestation: There are increasing incidents of chemical contaminants as well as Quality: The quality of the milk is found to be poor as compared to the residual antibiotics in milk. international standards. One of the reasons for these according to the EU and America is the method of milching the milk. In these nations the milk is hands by the farmers owning the cattle do milched with the help of machines, while in India. ï‚ · Exploitation: The liberalization of the Dairy Industry is likely to be exploited by the multinationals. They will be interested manufacturing the milk products, which yield high profits. It will create milk shortage in the country adversely affecting the consumers. ï‚ · Subsidy by Western Nations: There have been incidences wherein the Western nations subsidizing the dairy products by a few means like transportation. Because of such reasons the final price of the product goes below the prices prevailing in the Indian Market. Hence it proves a threat to GCMMF‟s and other Indian dairy products. ï‚ · Creation of Non Tariff Barriers by Developed Nations: The Developed Nations have created Non Tariff Barriers related to Quality of the milk specifically. They want that the milk be processed with potable Air and Water. They also want that the milching of cattle be done with the help of machines. However this type if system is yet to evolve in India. Because of these reasons they are reducing the market potential of Indian made products, where GCMMF holds a lion‟s share. The study of this SWOT analysis shows that the „strengths‟ and „opportunities‟ far outweigh „weaknesses‟ and „threats‟. Strengths and opportunities are fundamental and weaknesses and threats are transitory. Any investment idea can do well only when you have three essential ingredients: Entrepreneurship (the ability to take risks), Innovative approach (in product lines and marketing) and Values (of quality/ethics). 5.0 TOWS Analysis 5.1 SO Strategies (Maxi-Maxi) Amul can use the strategies that have been formed after in-depth strategic analysis of the company and its industry. Some suggestions in this case would be to increase productivity by using cost effective manufacturing techniques. Also, increase demand for their products world over by first gaining more exposure to the global market. With the use of expansion strategy, it can overcome the location issue, as Amul can expand more areas and it will make the distribution of channel areas easier and convenient. 5.2 ST Strategies (Maxi-Mini) Amul must put into action some of these strategic options to meet the threats‟ using its strengths. Product differentiation is very important to differentiate Amul from the competitors, as it can tackle down the competitor‟s product if Amul products are more outstanding and different from its competitors. Options available can be classified as product elimination and diversification strategy, value marketing strategy and also developing hygienic processing facilities. These are some of the main areas of focus under this section. 5.3 WO Strategies (Mini-Maxi) The strategies formulated to overcome the weakness through opportunities are increase of opportunity through new GATT treaty, develop new process to improve the quality and shelf life of milk and milk products, this can be achieved through pasteurization, homogenization and many other processes like producing UHT milk etc. finally to also increase awareness of scientific developments. 5.4 WT Strategies (Mini-Maxi) The strategies that have been formed to overcome the weakness and threats in Amul company and the dairy industry as a whole are to apply efficient and economical procurement of products. Secondly, to have control over the logistics and to maintain them efficiently. Lastly, create the right type of product positioning for the various product categories that Amul deals with. 6.0 Corporate and Operational Strategies 6.1 Corporate Strategy The strategic factor that the company satisfies is the strength of having a wide range of products. They must be able to continue to maintain many products varieties and build on them efficiently. Using R & D to overcome the problem of pasteurization as well as satisfying growing global demand is not an easy task and hence requires time and efficiency to meet the needs globally. Last but not least is overcoming the threat of competitors in the long run. Recent Strategic choice of Amul consist of moving consumers from lose milk to packaged milk and gradually move them up the value chain, strong supply chain design and improving the socio-economic condition of the consumer anchors the desire to enhance lifestyle. Placing a product in that part of the market where it will receive a favorable reception compared to competing products is the most recent strategy implemented by Amul. In case of Amul it has a positioning strategy and it is â€Å"The taste of India†. This had created value for everyone in value chain, be it customers or the suppliers/farmers. The USP for Amul is Quality with affordability, which appeals to most of the targeted markets. Amul positioned itself with India‟s first pro-biotic wellness ice cream and sugar free delights for diabetics. This was based on good strategies of positioning which helps increase awareness and also improve brand image. They expanded their products in terms of those that can be used even by those who are restricted from consumption due to medical reasons. Amul also priced their products such that it made competitor â€Å"Kwality Walls† rethink their marketing/pricing strategy. This type of product positioning has proved beneficial to Amul and so they must come up with many more of such ideas and products that can help them move forward. 6.2 Operational Strategy 6.2.1 Marketing Strategies GCMMF has become very popular because of its excellent marketing strategy. GCMMF marketing strategy is to understand the consumer needs, develop products that provide superior value at fewer prices. GCMMF has shown a tremendous commitment to the floodwater situations. GCMMF has never stopped the supply of milk and other milk products. And unlike other competitors, it has never taken wrong benefits in these kinds of situations. It has developed an excellent distribution channel to provide its products to the consumers. It has made its products available in each part of Gujarat & India. GCMMF has an excellent distribution. It is its distribution channel, which has made it so popular. GCMMF‟s products like milk and milk products are perishable. It becomes that much important for them to have a good distribution. Wholesaler r Retailer Consumer Fig 3: Distribution Chart The products change hands for three times before it reaches to the final consumer. First of all the products are stored at the Agents end who are mere facilitators in the network. Then the products are sold to wholesale dealers who then sell to retailers and then the product finally reaches the consumers. 6.2.2 Finance Strategies Financial management is that managerial activity which is concerned with the planning and controlling of the firm‟s financial resources. Finance is nothing to other but the money. Money is necessary input for economic activities. In the other wards â€Å"Finance is the common denominator for carrying out vast range of corporate objectives.† This is a co-operative unit, so the finance is raised from members by a way of share capital. In this share capital is limited. This unit has invested so many rupees in the structure of organization. Amul has a long-term finance project. 6.2.2.1 Financial Details Name of Bankers 1. The Kaira District Central Co-operative Bank Ltd. 2. State Bank of India 3. State Bank of Saurashtra 4. UTI Bank Ltd 5. Corporate Bank 6.2.3 Human Resource Strategy The success to any industrial unit depends upon their effective personnel department. Personnel department is basically commercial with human resource of an enterprise and it also continues procurement, development, non-monetary comparison, integration and maintenance of the personnel purpose of contribution towards the accomplishment of the organization‟s major goal and objectives. Amul‟s recruitment and selection process is very systematic and comprehensive. All division head in inform about their manpower requirements. According to the requirement of the personnel division they get require employees by resources like postal services employment exchange education institution and advertisement. Amul Dairy receives lots of applications in response to their advertisement. These forms contain general information about the candidates. Then forms are to be checked 27 by authorized person and after scrutinizing eliminate the unqualified applications. Short listed Applicants are called for personal interview. Interview committee conducts this interview. When applicants are too many, then they conduct a written test. Those who pass this test are called for interview and are selected on the basis of smart selection process. 6.2.3.1 Sources of Recruitment ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · By giving advertisement in news papers Labour Union Voluntary Organization Leasing Contract Private Employment Agency Government Employment Exchange School, Colleges, Universities and Professional Institutes Recommendation of present Employee Recruitment as Temporary Workers 7.0 Future Strategies ï‚ · Expanding the processing and packaging capacity to meet growing demands. In a bid to pump up volumes, ï‚ · Amul is also extending its distribution network to reach new markets. The core strategy is to further consolidate the operations in existing markets which includes Kolkata. ï‚ · Also, it is beefing up the marketing and advertising strategy to sustain its leadership. The company‟s long term strategy also includes foray into South India. ï‚ · To achieve and maintain competitive advantage, innovation in product design and delivery are increasingly essential. ï‚ · To innovate at each stage in value chain – production, procurement, processing, marketing and branding. ï‚ · Launching „Dairy Demonstration Project‟ which is a collective effort of the Union and Bank. The project envisages encouraging the farmers to use high yielding animals and modern aids to increase production. 8.0 References 1. Bowonder, B.; Prasad, Raghu; Kotla, Anup, International Journal of Services Technology & Management, 2005, ICT application in a dairy industry: the eexperience of Amul. 2. Dairy Industries International, Aug2007, Amul becomes top Indian co-operative. 3. Dr. Kurien., â€Å"Amul, The Kaira District Cooperative Milk Producers‟ Union Ltd. Anand, 50 Years of Milk & Health.† 4. Goldberg, Ray A., Knoop, Carin-Isabel, Sunder, Srinivas Ramdas, Harvard Business School Cases, Nov 1998, Amul and India’s National Dairy Development Board. 5. Bellur, Venkatakrishna V.; Singh, Saraswathi P.; Chaganti, Radharao; Chaganti, Rajeswararao. Long Range Planning, December b1990, The White Revolution — How Amul Brought Milk to India. 6. Manikutty, S., Asian Case Research Journal, Dec2002, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). 7. Wheelen, Thomas L. and Hunger, David J, Concepts in strategic management and business policy, 12th edition. 8. Scholes and Whitti ngton, Exploring Corporate Strategy, 7th edition. 8.1 Web References 1. www.amul.com/ 2. www.business.mapsofindia.com/sectors/manufacturing/amul.html 3. www.gcmmf.coop/ 4. www.nddb.org 9.0 Appendix 9.1 List of Products Marketed Bread Spreads ï‚ · ï‚ · ï‚ · Amul Butter Amul Lite Low Fat Breadspread Amul Cooking Butter Cheese Range Amul Pasteurized Processed Cheddar Cheese Amul Processed Cheese Spread Amul Pizza (Mozarella) Cheese Amul Shredded Pizza Cheese Amul Emmental Cheese Amul Gouda Cheese Amul Malai Paneer (cottage cheese), Frozen, Refrigerated and Tinned Utterly Delicious Pizza Mithaee Range (Ethnic Sweets) ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · Amul Shrikhand (Mango, Saffron, Almond Pistachio, Cardamom) Amul Amrakhand Amul Mithaee Gulabjamuns Amul Mithaee Gulabjamun Mix Amul Mithaee Kulfi Mix Avsar Ladoos UHT Milk Range Amul Shakti 3% fat Milk Amul Taaza 1.5% fat Milk Amul Gold 4.5% fat Milk Amul Lite Slim-n-Trim Milk 0% fat milk Amul Shakti Toned Milk Amul Fresh Cream 31 Amul Snowcap Softy Mix Pure Ghee Amul Pure Ghee Sagar Pure Ghee Amul Cow Ghee Amul Infant Milk Formula 1 (0-6 months) Amul Infant Milk Formula 2 (6 months above) Amulspray Infant Milk Food Milk Powders ï‚ · ï‚ · ï‚ · ï‚ · Amul Full Cream Milk Powder Amulya Dairy Whitener Sagar Skimmed Milk Powder Sagar Tea and Coffee Whitener Sweetened Condensed Milk Amul Mithaimate Sweetened Condensed Milk Fresh Milk Amul Taaza Toned Milk 3% fat Amul Gold Full Cream Milk 6% fat Amul Shakti Standardized Milk 4.5% fat Amul Slim & Trim Double Toned Milk 1.5% fat Amul Saathi Skimmed Milk 0% fat Amul Cow Milk Yogi Sweetened Flavored Dahi (Dessert) Amul Masti Dahi (fresh curd) Amul Butter Milk Royal Treat Range (Rajbhog, Cappuchino, Chocochips, Butterscotch, Tutti Frutti) Nut-o-Mania Range (Kaju Drakshi, Kesar Pista, Roasted Almond, Kesar Carnival, Badshahi Badam Kulfi, Shista Pista Kulfi) Utsav Range (Anjir, Roasted Almond) Simply Delicious Range (Vanilla, Strawberry, Pineapple, Rose, Chocolate) Nature’s Treat (Alphanso Mango, Fresh Litchi, Anjir, Fresh Strawberry, Black Currant) Sundae Range (Mango, Black Currant, Chocolate, Strawberry) Millennium Ice cream (Cheese with Almonds, Dates with Honey) Milk Bars (Chocobar, Mango Dolly, Raspberry Dolly, Shahi Badam Kulfi, Shahi Pista Kulfi, Mawa Malai Kulfi, Green Pista Kulfi) Cool Candies (Orange, Mango) Cassatta Tricone Cones (Butterscotch, Chocolate) Megabite Almond Cone Frostik – 3 layer chocolate Bar Fundoo Range – exclusively for kids SlimScoop Fat Free Frozen Dessert (Vanilla, Banana, Mango, Pineapple) Health Isabcool Chocolate & Confectionery Amul Milk Chocolate Amul Fruit & Nut Chocolate Brown Beverage Nutramul Malted Milk Food Milk Drink Amul Kool Flavoured Milk Health Beverage Amul Shakti White Milk Food Ready to Serve Soups Masti Tomato Soup Masti Hot & Sour Soup Recently launched Amul Ganthiya

Foreign Cultures Essay

The problem of the students who have to learn foreign cultures or not had concerned a number of people. Some individuals advocate that the students are just need to know their own country culture.However, their are a large group of opponents have an opposite perspective. As far as I concerned,The students in college are necessary to know the foreign cultures. Most of the student will go to other countries in the future for their jobs or visit their relatives or friends. So they have to know some foreign cultures for the convenience and live without troubles. If you are a tourist on that country, and you know the foreign cultures, you can enjoy your trip. If you are working on that country, you will put more focus on your work and getting more friends. But if you don’t know the cultures of the country which you live, you will have a lot of troubles. You can not pay any attention on you major work, you will not happy because some awkward things will happen. In addition, if you familiar with the cultures of foreign countries, wherever you are you will be the person who is most attractive. A lot of people might think you are really intelligent and know a lot of interesting things and knowledge they don’t know. So you might getting a lot of friends who interest you. If you are in the foreign country, you will have live easier and smoother. to get a good job. If you want to be a teacher in the school or a tour guide, you will need this culture a lot. In the conclusion, learning foreign cultures are really helpful, they are a sort of ability that can avoid some embarrassments, and can help you getting more opportunities to make new friends and good jobs in the future.

Counseling Theory Paper Term Example | Topics and Well Written Essays - 2000 words

Counseling Theory - Term Paper Example is a concept of offering counseling to patients with psychiatric problems; according to it, applying spiritual and biblical concepts and philosophy will help the patients overcome their problems. This is very important in psychoanalysis because it not only provides a basis to diagnose patients with psychological problems but also makes it possible for these patients to be treated. The main assumption here would be that a patient will be aligned with biblical concepts. This is because, as Jared (2009) argues, for a patient to benefit from the therapy, he/she has to believe in the concept that the counselor is using. A closer look does indicate that those who are inclined to religious faith are more likely to be treated successfully with this Christian Worldview concept than those who are not be inclined to have religious faith or any form of spirituality. As a result, when applying the Christian Worldview in secular therapy, it is important to make sure that this does not come between the patient and his/her healing, by making sure that the patients will come to terms with the treatment. Failing to do this can cause a lot of problems, and the patient can end up being worse off than he was before (William, 2009). Christian Worldview is build around the idea that the patient will benefit more by looking deeper into himself/herself and identifying some his/her spiritual inadequacies. The main idea is that any psychological problems are caused by the person’s failure to come to terms with spiritual requirements. This view is quite different from the secular view, because the secular view is more inclined to believe that the patient’s problems are caused by the external world rather than the internal issues. This is because the secular view of counseling and psychiatric therapy focuses on the fact that psychological problems arise from the way a person looks at himself, and that this picture is always a result of what the person knows or believes the ot her people

Grand Hotels Case Study Example | Topics and Well Written Essays - 1250 words

Grand Hotels - Case Study Example For this, a major instrument required is personal handy phones or PHPs through which the hotel staff members are constantly connected. Grand purchases its PHPs from its regular supplier Four Star. However, a sudden strike in the Four Star’s factory has stopped the production leading to crisis of PHPs on time. Also, the supplier is nearly bankrupt. The company needs to find out a supplier that can provide the required number of PHPs on time and without any quality issues. The major objective of the meeting is to find out the suitability and capability of the supplier in terms of timely delivery, quality and affordability as well as negotiating with the suppliers in terms of pricing so as to get the optimal value from the negotiation. The bigger objective of the meeting is to evaluate the benefits and risks of long-term relationship with the supplier. Grand is one of the well known hotels in the city. The hotel is famous for its luxury, quality and service. The brand has also be en maintaining its service stature for a long time and has expanded many regions across Europe. Its latest expansion has been in Prague through a luxury convention and tourist hotel with 5000 rooms.

Appropraite and inappropriate behaviors as well as societal Essay

Appropraite and inappropriate behaviors as well as societal consequences - Essay Example This paper would discuss the appropriate and inappropriate behaviors of celebrities and their implications over them and others around them. Moreover, it would elaborate over the societal consequences of their behavior. Discussion The public eye is known to be vicious. Therefore, celebrity status is under attack while a personal breakdown is underway. This causes irate and disturbing behavior in these suffering children of Hollywood. Though substance and alcohol abuse are to blame, psychological symptoms are to be researched and reviewed for each celebrities’ episodes. It seems they refuse to see what consequences are to be involved with such inappropriateness. No matter how rich or how big of a star, celebrities should not have leniency when it comes to paying the consequences of their ignorant behavior. There are arguments that claim that there is nothing entertaining about the behavior of Charlie Sheen and people should not find it amusing in any way. However, the misdemean or and unethical acts of Sheen have been increasing his popularity exponentially. The society has come to a point where people enjoy the disorderly and frantic behavior of celebrities. Every now and then we see news about outrageous celebrity behavior, as the nature of human beings today attracts them towards gossip and exaggeration, the news spreads around and creates publicity for the celebrity. However, pointless this may sound, more often than not; this publicity is what the celebrities want. Celebrities hold an inherent responsibility to maintain acceptable behavior as they are being watched and followed by many people; a lot of them try to enact these celebrities and consider them as role models. Lindsay Lohan has been seen in the limelight for various events of inappropriate behavior including many instances of drug abuse, drunken driving and even shoplifting. Long ago, Lindsay was admired for being a good actor, however, in recent years she is seen as nothing more than a tra in wreck. Her constant admissions to rehabs and bad behavior turned her into the worst role model. This kind of behavior from celebrities has adverse implications on the society as a whole when people who admire these celebrities are left confused by their misdemeanor. The younger generation of the society is the most sensitive to these inappropriate actions. Children tend to imitate the actions of the adults that they think highly of. This has led to young girls and boys being involved in drugs, sexual curiosity and plain outrageous behavior. Anna Nicole smith was addicted to drugs after her divorce with husband, J. Howard Marshall. She was depressed and got addicted to pain killers and withdrawal from the drugs led her to panic attacks and seizures. Many wondered if the actions of Anna Nicole smith were genuine or a mere act of publicity stunt and self-promotion. (Crean, 2004) However, her consumption of drugs eventually led to her demise and this became a warning for everyone. Re cent behavior of Chris Brown created uproar especially among the female population. The news about Chris Brown allegedly beating Rihanna and this news spread around quickly creating a bad image of Chris Brown. After the incident of Brown, among the many implications was the allegation by the Milk moustache campaign. It was claimed that the campaign held an image for the teenagers and this would be spoiled by the inappropriate beh

Giotto di Bondone (a piece of artwork) Research Paper

Giotto di Bondone (a piece of artwork) - Research Paper Example Giotto is generally considered as the first in a series of legendary artists who positively contributed to the renaissance in Italy. Religion played an important role in Italy during the renaissance. It was a period characterized by turmoil in the Christian faith especially the Roman Catholic. Renaissance had a profound impact on contemporary Christianity especially in the way people perceived the relationship between God and man. Some more secular aspects of humanism developed against a background of Christianity and art was used to portray Christianity as the true religion. Most of the new art of the time was in dedication to the church or was commissioned by the church. Self awareness that the masses developed during the renaissance also influenced art during the period. Architects, artists, writers and sculptors in Italy were using phrases like â€Å"alle romana et all antica† or â€Å"modi antichi† to show their awareness of the transformations that were taking place during the time. The awareness was not limited to classical antiquity but was also spread to the growing desire to imitate and study nature and portraying scenes from the bible to imitate classical forms. Renaissance art was distinguished because of its ability to develop high quality and realistic linear perspectives involving nature. Giotto di Bondone was a futuristic artist and the pioneer in applying perspective to develop a trend in arts that moved towards realism. Giovanni Villani, Giotto’s contemporary described him as the painting master who drew all his postures and figures according to nature. Giotto’s mastery of art is maybe best captured by Vasari Giorgio who described him as the artist who drew accurately from life. He was credited with applying a painting as a telescope into space though the art of perspective. Perspective only came to be formalized much later by Alberti Battista (1404-1472)

Social Impact of Technology Essay Example | Topics and Well Written Essays - 250 words

Social Impact of Technology - Essay Example and deforestation as a result of this insatiable need for paper (which resulted in environmental degradation) were sky high not to mention the untidiness associated with littered paper all over. With the age of computers however, people could now store a lot of information on tiny microchips that would have otherwise taken up truck-loads of papers in the ancient world. Computers have in this way single handedly saved our environments (Hintz & Hintz, 1983). World economies have also flourished because of these machines. Because of computers, there is now faster communication, better service delivery and exchange of currency through a plethora of network services and e-mails. Lucrative business engagements can now be initiated via Skype, for instance, or simply by sending mail at the click of a button. In addition, operational costs have been significantly reduced and businesses spend much less on communication unlike the old days when messengers had to be expensively hired and paid (Knowles, 1976). Education has been made much easier too. Almost all information and books are now found in the internet unlike in the past where learners had to contend with the mental drawbacks or visiting distant and paying for library fees and tuition to acquire basic information. One can now access almost all information from the comfort of their homes and send and receive feedback on various issues from other students without much hassle. Computers have in addition, improved the quality of education now offered in the modern school. Teachers are now free to focus on student development unlike in the past when one, for example, had to rush through a lecture in order to go and manually calculate scores for end-session evaluations and so on (Hintz & Hintz, 1983). Perhaps one of the grey areas concerning this fantastic innovation concerns its influence on relationships and morals where it can present both positive and wildly negative impacts. In as much as computers have allowed

Omnipresence of Water Research Paper Example | Topics and Well Written Essays - 500 words

Omnipresence of Water - Research Paper Example Water is the medium for chemical reactions in the body (Barney Harris, Jr. and H. H. VanHorn). Water is the only pure substance found naturally in all the three states of matter i.e., gaseous state, liquid state and solid state. The density of water changes with temperature, as the temperature of water, is lowered it becomes dense and at 4C it reaches maximum density, on further cooling the volume of water expands by about 9% to become less dense and form ice. Thus the ice floats on water and doesn't sink..(Explanation of the Anomalies of Water (1-10) - Shrinks on melting) If water were solid when denser in an artificial scenario, then the ice wouldn't float and sink to the bottom consequently the oxygen content in the water at the bottom would increase (Since at lower temperatures the oxygen content is increased) then the metabolic activity of microorganisms near surface would increase because of increased temperatures but face oxygen deficiency (Since at higher temperatures the oxygen content is decreased). Oxygen depletion is also due to a buildup of organic materials from human activity, thus causing oxygen deficiency to the fish, invertebrate, plant and aerobic bacteria. Oxygen levels below 3 parts per million would mean a grave situation for all these aquatic organisms and an aquatic ecosystem imbalance. (Exploring Environment Water Quality- Dissolved Oxygen) If the water was denser then all the oceans, water bodies, lakes and drinking water sources would be frozen or solidified and only a few inches would melt in summer. The oceans frozen portions would essentially be salt-free.( Water (molecule) – from Wikipedia, the free encyclopedia)

How leadership can be pivotal to creating high performance clinical Essay

How leadership can be pivotal to creating high performance clinical teams - Essay Example From time immemorial, the success or failure of an organisation or any other human activity depends on the role, the leader plays. The leader is the one who can lead humans under him/her to ‘heaven’ or ‘hell’. If the leader follows a set of traits he/ she can ‘sprinkle’ success on many lives, including the workers in his/her organisation as well as other people who are under their care. A leader will normally take over or preside over or manage an existing organisation. That is, the building or recruiting of the ‘group’ of workers as well as the installation of infrastructure, set up etc, would have already taken place, with the leader only leading and managing the organisation and servicing the people or customers. This job of taking an existing set up and managing it, brings in set of challenges, which can be taken care by formulating certain strategies or solutions. That is, challenges can be overcome by the leaders themselves by implementing the various leadership styles according to the situations and needs. Leadership is considered as the art of motivating and leading a specific group of people to function in a certain optimal way, to achieve the set targets. A competent and able leader can actualize an apt working environment for the employees including nurses in a healthcare setting, according to the needs to the situation. Needs of the situation in the sense, in an organisation the situations, targets and even the obstacles will not be the same. Each day organisations including health care organisations would need to set new goals, face new challenges and so initiate new processes. A leader consciously or unconsciously adapts any one of the leadership styles according to the processes or situations. Then with the adapted and relevant leadership style, the leader can adjust the employees to the new processes. Leaders

Terry vs ohio Research Paper Example | Topics and Well Written Essays - 2500 words

Terry vs ohio - Research Paper Example Ironically, this chance presented itself in form of a case, the Terry versus Ohio case. Many other cases have taken place in federal and Supreme Courts, and the Terry versus Ohio case, which took place over 40 years ago, is applied. Some people argue against the terry versus Ohio outcome. This work, therefore shall give a detailed account of what led to the arrest, who was involved, the charges, the outcome of the case and thereafter look at several issues that arise and can be seen from this case. Background The events of that case began on the afternoon of 31ST October, 1963.A law enforcement officer in his civilian dressing making his afternoon tour, spotted two men from a distance. In his testimony, the officer, Mr. Martin McFadden told the court that he spotted two men in Euclid Avenue. He took keen interest in them as he had never seen them before, not that he knew everyone in that town, but he just took keen interest in them. For him, they appeared to be in the wrong place at the wrong time. He took his time to study them and that is when he realized their questionable actions and movements.3 These two men talked briefly, and then one of them walked along the corridor, stopping for some time to look through the windows of a particular and specific store. After this, the man went back to his company, and after some time, the other man did the same thing, walked along the corridor and stopped at the same store. This further increased the curiosity of the officer. After around six times of this repeated routine, the two men were joined by another man. More talking was done and then the newly arrived man left. The law enforcement reported to the court that after this man left, the two men who were there earlier continued with their earlier suspicious routine. They did this for about fifteen minutes and then left, following the direction that the other man had taken. This further increased the curiosity of the officer, who had been watching them from a close enough distance. According to him, he suspected that they were ‘casing a job’. He followed them and found them in the company of the man who had left earlier. After all, as he said in the court, McFadden had enough experience to tell when something wrong and suspicious was cooking. In his 39 years of service, dealing with pickpockets and shop breakers, the officer had learnt to read the signs of such people.4 Officer McFadden approached them and produced his identification. He asked them what their names were, but they officer did not comprehend what they said. They mumbled incoherently. They officer had a strong suspicion that these three men were up to no good, and that is when he grabbed one of the men, Terry and spun him round. He felt a gun in Terry’s overcoat pocket, but could not reach it. He ordered the three men to enter into the nearby Zuckers store and face the wall. The officer removed Terry’s overcoat, from which he recovered a 38 caliber revo lver.5 He also patted the other men’s outer clothing. He recovered a pistol from Chitton, the man with whom Terry had done the routine walks with. On the other man, Kartz, there was no weapon found. The two men

Best Holiday Essay Example for Free

Best Holiday Essay This was the best holiday Ive ever had! I came here with my boyfriend for a 2 week stay and found the hotel brilliant. I was a little worried after booking it as some reviews on websites were quite negative but I am pleased to say that these worries did not come true. The rooms are basic but nice and clean, always had toilet paper and the maids were very contentious we were in our rooms one day when they came to clean as it was raining and they came back later many would have left it for that day! The beaches are stunning, unlike anything Ive seen, and when the waves washed up lots of seaweed onto the beach there was staff who removed it! There were always plenty of sun loungers free on the beach, although only a limited number which had sun parasols. The entertainment staff on the beach all day long were always very enthusiastic in getting everyone involved it was a good laugh! They also had a good range of activities, from water aerobics to cocktail making lessons to bingo on the beach! The only thing was that it took a little while to get served at the beach bar but it wasnt really an issue as it was good to get out of the sun for a bit!! There were also very kind waitresses who walked along the beach bringing you your free all inclusive drinks from the bar! The pools were lovely too, always kept clean, although the pool did turn my white bikini yellow!! However the thing I most enjoyed was the nightlife! The entertainment staff organised a different night out for each day of the week great because in our 2 week stay we could go to them all without having to go out every single night! You paid for you ticket, which was about $25 US and you got a wristband which would admit you to all the clubs free plus all you could drink in the pubs and clubs like the all inclusive deal in the resort! So no need to take much money out! Only we took some to tip the staff in the clubs as they were so attentive! You also got transported to the clubs by coach, but it was up to you to make you own way home! There was lots to do and reps in the hotel wee keen to help. We went to Xel Ha and XCaret, which are like caves and rivers, lots of fish, the chance to swim with dolphins, have you picture taken with parrots, scuba diving, snorkelling, jumping off a cliff into the sea, etc! There was so much to do that we couldnt manage it all!! And ran out of money too you need to take a fair bit for the trips etc, but we have just booked to go again this year!!!! Really looking forward to it!

The Reason For The Convenient Store Business Marketing Essay

The Reason For The Convenient Store Business Marketing Essay 1.0 Executive Summary The Commercial building is located 5 miles south of the city of Muscat and 2 minute walk distance by citys main road, which is used by thousands of commuters on daily basis between to the middle of city or just taking a shortcut to south of city. In the main road is being used by residents of citys south and south east in order to reach Muscat citys main center. While going to work, a person along for the ride could stop and buy a sandwich or soft/ cold drinks etc. Similarly on the way home, the same person along for the ride on main road, could come ABC Convenient Store and buy something like household items. 1.1 Shareholding Structure ABC Convenient Store is a registered Sole Proprietor. Its owned and managed by Mr. A. 1.2 Objectives The main objective of most of the small convenient stores in is to earn highest possible profit margins by selling quality products. Therefore ABC Convenient Store aims to provide highest possible quality products at competitive rates for the local residents of Muscat city particularly. In addition, ABC Convenient Store plans to offer movie rentals, non-food products and check cashing services in order to build and increase its revenues and hence profits. The other objectives of ABC Convenient Store are: One of ABC Convenient Stores main objectives would be to capture as much as possible share of the commuter traffic on the south east side of Muscat city. ABC Convenient Store will offer its customers better-quality products at an competitive price. Achieve at least 30% minimum gross profit margins (selling price less purchase/ wholesale cost) from beginning. Achieve a lucrative return on investment within five years. Achieve average growth in market share by 10% each year. Achieve average growth in revenue by 6% each year. 2.0 The Business Activity ABC Convenient Store is a new Startup convenient store business within Muscat city. Mr. A, the owner of ABC Convenient Store will occupy convenient store place in two units commercial building on rent, located 5 miles south of the city of Muscat and 2 minute walk distance by citys main road. It is the main street all the way through city and is used by thousands of commuters on daily basis between to the middle of city or just taking a shortcut to south of city. The building contains two units where mini restaurant is currently open and being successfully run by other individual. 3.0 Vision and Mission statement Mission:, ABC Convenient Store will make healthy profits margins for its owner and provide a satisfying work environment for its employees in near future. 3.1 Keys to Success The keys to success in this business are: Location: The location of convenience store plays a very important role in success of any store, and therefore is one of the main key factors for successfully running of convenience store. The location must be close to customers reach like where they work, live or on their normal route while returning and going to home/ work. As ABC Convenient Store is located 5 miles south of the city of Muscat and 2 minute walk distance by citys main road, which is used by thousands of commuters on daily basis between to the middle of city or just taking a shortcut to south of city. We feel that right location provides value to customer and convenience both. Speed of Service:Â  As nowadays consumers are always short of time and wants quality with speed of service, therefore it is also one of the major keys to success factors for convenience store industry in todays environment particularly. Convenience and value are both achieved only when the potential customers can easily locate the items they want to buy, where in return they get fast friendly and efficient service. In short the store is easy to shop. Availability: Availability of products/ items is another key factor for success of any convenient store, as each customer have different taste and needs, hence they have their own favorite brand names that they want to purchase, which any good convenience store must carry in order to fulfill potential customers needs. On the other hand the Omani citizens particularly are brand conscious and want items with big brand names, where residents of other nationality living and working in Oman, are more price conscious. Therefore it is necessary that products/ items for both customers segment must be made available. 4.0 Government support and rules and regulations 5.0 The Reason for the Convenient Store business The living standards of the Omani citizen are growing day by day as Government of Oman has taken major steps within last 20 years to increase the living standards. Therefore as of the majority of Omani citizens are upper middle class who are brand conscious and willing to pay anything to buy product required. On the other hand the convenient store industry has been growing on daily basis as people are shifted towards convenient store due to convenience and shortage of time in todays world. According to Government stats and research the convenient store in Oman is growing constantly at a rate of over 110% over last ten years. 5.1 Industry Analysis Summary Porter five forces model has been used widely with the purpose of analyzing a particular industry with a view to determine the level of intensity in terms of attractiveness and competitiveness within industry. This model consist of forces which are very close to any company and that can affect its capability badly to generate profits for owners by serving its customers effectively. Porter five forces model uses the following: Threat of potential new entrants, bargaining power of buyers, bargaining power of suppliers, Threat of substitutes and Determinants of Rivalry among Existing Competitors, in order to analyze the nature of competitiveness in any industry. Determinants of Rivalry among Existing Competitors The rivalry among existing competitors in Oman in retail store industry is being considered as high, as firms are competing severely with other with a view to capture high customer market share. There are many giant convenience stores in retail industry particularly in Muscat, who has gained majority of market share, where on the other hand small convenient stores like ABC Convenient Store, are competing each other to capture the remaining market share, specifically of convenient stores surrounding area at least. Therefore they are trying new developments in marketing, introducing new promotions, creativity of innovative ideas, which has led small stores achieved their target level of market share. Hence competitive rivalry in Omans retail industry is considered a high threat for existing convenient stores. Threat of potential new entrants Threat of new entrants into the retail industry within Muscat, Oman is medium, as there are very less product differences between products provided by convenient stores; furthermore cost to enter the market is relatively low. It is further assumed that convenient store items/products are easily purchased at wholesale prices or discounts at bulk purchases. By analyzing all factors including high growth in trends for Oman retail industry exclusively, further barriers to entry are relatively very low compared to other industries; therefore it can be take for granted that ABC Convenient Store may face further competition with new entrants. Threat of substitutes There are only few substitutes available for convenient store items which do not entirely replace the use of existing products by customers but may bring in new innovative ideas to develop new products or reduce the direct costs in producing the same products. In particularly the substitutes of any products may limit the level of generation of revenues and hence profits, in an industry by keeping the profit margins down. However, the greater the convenient stores could create uniqueness for their products the greater the likelihood of success. Likewise already discussed the availability of products, customer service and location of the convenient stores would be the key factors, which could not only create sustainable competitive advantage but could add significant value in overall earnings of the ABC Convenient Store. Therefore threat of substitutes is considered as low in retail/ convenient store industry. Bargaining power of suppliers The power of suppliers for small convenient stores like ABC Convenient Store can be prejudiced by key players in supermarkets and grocery chain stores. Because they are being able to negotiate better discounted and promotional prices compared to small convenient stores from suppliers/ manufacturers, which small convenient stores are unable to match due to high purchasing prices of same products. Therefore there is major threat as giant players always dictate the prices and purchase large amount of quantity at once, where small convenient stores are left with fewer products at high prices. Hence it is being analyzed the bargaining power of suppliers is high particularly for small convenient stores. Bargaining power of buyers Nowadays customers are aware of everything and they have more choices to buy from, therefore customers acts are considered as powerful force in making prices down. If any product is expensive in any store than they can go and purchase the required products from other convenient store providing lesser or discounted prices. In addition because product is a type of commodity item and consumers have no choice but to continue consumption, therefore we can see high growth in small convenient store if and only prices are matched with giant players in the industry. On the other hand, location and varieties of products provided may reduce this bargaining power. In addition the overall environment, customer service and location of the ABC Convenient Store would attract the customers. We can assume that large number of small convenient stores will be providing similar products and services as ABC Convenient Stores. Due to these reasons the overall industry looks more attractive and profitable. 6.0 Market Size and Growth According to our research, the main customers are males and females, ages 15 to 40. In addition, according to recent trends in Oman, many small and large stores are trying to capture market share of persons with age of more than 40, particularly females. We are expecting that by providing better customer services, we would be able to increase the number of customers of aged over 40. 7.0 The Choice of Location with reasons thereof ABC Convenient Store is a new Startup convenient store business within Muscat city. The commercial building has convenient store for rent out. It is located 5 miles south of the city of Muscat and 2 minute walk distance by citys main road, and is the main street all the way through city and is used by thousands of commuters on daily basis between to the middle of city or just taking a shortcut to south of city. Therefore its the best location for convenient store. The total area of convenience store is around 500 sq feet, where majority of the portion will be used for shelves. 8.0 Proposed Customers 9.0 Competitor Analysis The ABC Convenient Store may face little competition from other small and large convenient stores. Furthermore the main competition that ABC Convenient Store may face is from large enterprises that have established convenience stores within fuel stations. But we are expecting that our location will create competitive advantage which shall tackle the competition may face by ABC Convenient Store in near future. 10.0 Buying Patterns and Sales Strategy The convenience stores are generally small retail outlets with area of 500 to 2000 sq feet. The products or items normally sold at convenience store are: over the counter medicines, household groceries, soft drinks, cold drinks, some non food items, cigarettes, and dairy products. The convenience stores are mostly located on busy main roads and are regularly open 24 hours a day seven days a week. As name suggests, they not only sell products or items but also convenience to customers. ABC Convenient Store will aim to provide typical items of convenience store at a competitive price, so that items that customers purchase shall urge to visit again, which will increase the average sale per customer. The main focus of sales staff will be on customer service and always inquire clients if they have been able to locate and found the whole thing that they need. In case, they have not found they need, then these particular items shall be made available in stocks upon request by customers. 11.0 Strategy and Implementation Summary ABC Convenient Store will be using a strategy of impressive customer service. Where, companys initial emphasis would be to build same reputation as before, so that potential customers within town are targeted comfortably. The ABC Convenient Stores main competitive edge will be its prominent location, as it is conveniently located on the corner of where everyone must pass in order to leave and return home, it also allows the local community to walk or ride a bike to the convenient store. ABC Convenient Store intends to stock the shelves with items local residents need and want, with items ranging from milk to over the counter medicines and everything in between. If customers have requests for items not in stock then ABC Convenient Store will stock them. 11.1 Self Analysis 12.0 Competitive Advantage The competitive advantages, which ABC Convenient Store will have over its main competitors within Muscat, are: ABC Convenient Stores main competitive advantage is its position and its location as in front of Main Street. ABC Convenient Store is located on the corner of where everyone must pass in order to leave and return home. Currently there are no other stores within this location. Due to these facts, local residents will naturally choose ABC Convenient Store as their primary choice, because of the fact that it would be closest to their homes. They will promptly become aware that ABC Convenient Store offers high quality organic and healthy products at a typical convenience store prices; In addition it will become local residents number one store for small household grocery items and other household purchases. While returning home from offices the commuter will now be able to buy their household groceries to take home. We expect that due to our quick service, commuters will soon regard ABC Convenient Store as helpful time saver convenience store. 13.0 Selling Arrangement and Marketing Strategies The products or items normally sold at convenience store are: over the counter medicines, household groceries, soft drinks, cold drinks, some non food items, cigarettes, and dairy products. The convenience stores are mostly located on busy main roads and are often open 24 hours a day seven days a week. Our main emphasis would be to fulfill customer needs therefore we will ask customer every time if they have been able to locate items easily and have found they looking for. The city is in great need of change and this is the perfect opportunity to bring about that change. In years to come ABC Convenient Store will be known in the community as more than just another neighborhood business, this will bring the community together giving locals annual block parties and rewarding the kids when they bring report cards and honor certificates with free candy etc. The convenient location of the ABC Convenient Store will mean that ABC Convenient Store will have to carry out little bit above the line up advertising, but ABC Convenient Store will distribute flyers within surrounding areas on monthly basis so that local residents are made aware of ABC Convenient Store. 14.0 Products and Pricing Strategy The ABC Convenient Store will provide typical items found in any convenience store; however, items will be higher end than many convenience stores. ABC Convenient Store will offer a product range from over the counter medicines to cigarettes and everything thats sold in a convenient store. The products will be same as traditional convenience store items in the same quantity, quality and packaging sizes as other convenient stores provide. Some of the products include: soft drinks, cold drinks, fruit juices, household grocery items, newspapers, magazines, hot and cold snacks, bread, auto products like fuel addictives plus cleaning materials for autos, condiments, tooth pastes, over the counter medicines and paper products etc. ABC Convenient Store will price little increase over competitors but most of the products prices will be matched to the most giant convenient stores within Muscat. On the other hand top selling brands will be sold at a discounted price even lower than most of competitors prices, so that ABC Convenient Store can create competitive advantage over its direct competitors and be able to sustain in coming years to come. 15.0 Various sources of finance available and the source selected The company will need around RO 23,000, total initial requirements for capital expenditures. The Funding sources for ABC Convenient Store will be mainly from the shareholders investments. The only shareholder, Mr. A will contribute full amount of RO 23,000. The total initial capital requirements will be around RO 6,100 which includes Computer for cash counter and point of sale software with scanner and receipt printer at a price of RO 400 Shelves will be placed in major portion of convenient store for placing displaying of different types of convenient store items/ products, so that potential customers would be able to locate these convenient items comfortable. In addition price tag and banners would be displayed for each type to items. The shelves would cost around RO 2,200 in total. Other convenient stores equipments includes banners, price tags, chairs, ice machines, beverage equipments, ice cream equipments, Microwave oven, safes, Air Conditioners, exhausts etc. This will cost around RO 3,200. Cash counter setup would include counter desk, chairs etc. This would cost around RO 300. Legal expenses would include business and sole proprietorship license, and license to start convenient store business and other legal fees necessary. This would cost around RO 500. Initial marketing expenses would be around RO 900 for banners, distribution of flyers, printing of business cards, purchase of printing papers for receipts, printing of cover letter etc. However we have very tight marketing budget initially but as business starts to grow the marketing budget would be significantly increased as well. The convenient store will be obtained on monthly rent of RO 500. The initial inventory would be of around RO 15,000, which includes all major convenient stores items like: soft drinks, cold drinks, fruit juices, household grocery items, newspapers, magazines, hot and cold snacks, bread, auto products like fuel addictives plus cleaning materials for autos, condiments, tooth pastes, over the counter medicines and paper products etc. This number of items initially will be less; however as business starts to grow the number of each particular item or products would be increase significantly in order to meet customer demands. Furthermore, special requests from customers will also be fulfilled believing on the fact that ABC Convenient Store needs to meet every customers demands by making each types of brands names products or items available at the door of ABC Convenient Store. The break-up of startup requirements is shown in the table below: Table 1: Start-up 16.0 Key People and Job Functions ABC Convenient Store is a registered Sole Proprietor. Its owned and managed by Mr. A. The owner will engage employees to help run their convenient store. A business Full time Manager will be hired. He will be overseeing the operations at the store like supervising the staff, dealing with various suppliers, performing managerial jobs and developing marketing plans. Furthermore, administration and financial aspects will be managed by the owner, Mr. A himself. 17.0 Financial Plan The Financial Plan consists of Breakeven Analysis, Pro-forma Profit and Loss, Cash Flow Projections and Pro-forma Balance Sheet. 17.1 Important Assumptions 17.3 Break-even Analysis Table 3: Break-even Analysis 17.4 Projected Profit and Loss The Pro-forma Profit and Loss shows that, ABC Convenient Storewill be able to meet Net profit margin in excess of 20% throughout five years of operation. Table 4: Profit and Loss

Health Care Ethical Legal Conflict: Case Study

Health Care Ethical Legal Conflict: Case Study Table of Contents (jump to) Introduction Choices in front of doctors Futuristic impact of the decisions in such situations Guidelines and code of conducts in medico-ethical conflicts Principals followed for such cases Implementation of guidelines and principals in current case Conclusion References 1. Introduction In the present case study there is an ethico-legal arise when doctors have to perform treatment of chronic obstructive pulmonary disease (COPD) by which Mr. Con is suffering but his son (who has the authority to decide on behalf of Mr. Con) is adamant on no treatment for COPD. An ethical concern is a condition or crisis that calls for an individual to choose among two alternatives. It is very important that the present day medical physicians have continuing ethico-legal education (Preston-Shoot, McKimm, Kong, Smith, 2011). Ethics is believed a standard of conduct and an idea of right and wrong beyond what the lawful consideration is in any particular situation. Moral assessments serve as a basis for ethical manner. Doctors have a legal responsibility to obey with the appropriate ethical and legal guidelines in their routine practice. Ignorance of regulation and its insinuations will be detrimental to the physician even though he takes care of the patient in good belief for the mitig ation of the patients pain. In the present case study we are discussing the case of Mr. Con, who was suffering from chronic obstructive pulmonary disease (COPD) and now in condition that he cannot make his own decision. His son is representing his case about whether Mr. Con should give treatment for chronic obstructive pulmonary disease or not. The whole discussion in this essay will be based on this kind of ethico-legal issue. 2. Choices in front of doctors In this case doctors do not have any choice other than legal option because all acts that are done in fine spirit may not stand legal testing. There are various ethical legal issues which can come forward if doctors refuse to consider the decision of Mr. Con’s son and treatment the COPD. As Mr. Con is suffering from multiple ailments so there are less chances that Mr. Con will survive. According to present condition, doctors can be framed for unauthorized treatment, and if proved then for murder also. With the rising figure of cases filed by hurt patients looking for legal remedy from physicians and medical organizations, it is no longer a subject of choice, but a context-driven lawful consent and requirement for the physicians to be acquainted with essential legal concerns involved in health practice. Professionalism is a subjective idea that refers to doctor performance in the place of work and within his area, and how it makes other public look at you (Doyal, 1999). Some actions that doctors would take in condition of Mr. Con can be ethical in the view of one group of experts might make look puny in the views of others. Considering the lawful and ethical consequences of doctor conduct will help to make a decision what heights of professionalism we want to uphold in different circumstances (Rogers Ballantyne, 2010). Medical ethics is a very important part of health practice, and following ethical rules is a vital part of your occupation. Ethics deals with common principles of correct and incorrect, as opposed to obligations of law. A professional is anticipated to act in ways that reveal society’s thoughts of right and wrong, even if such conduct is not imposed by law. Often, though, the law is based on ethical concerns. In the present case physicians should think to treat Mr. Con for COPD despite of consent of his son. Practicing suitable professional ethics has an optimistic impact on your repute and the accomplishment of your employer’s trade (Preston Shoot McKimm, 2011). Many medical associations, therefore, have generated guidelines for the adequate and preferred modes and behaviors, or decorum, of medical assistants and doctors. The codes of medical ethics have expanded over time. The Hippocratic pledge, in which medical scholars pledge to perform medicine morally, was developed in olden Greece. It is still used these days and is one of the bases of contemporary medical ethics. The Code of Ethics of the American association of medical assistants (AAMA) shall set 4th principles of ethical and moral manner as they relate to the health profession and the specific practice of medical supporting (Iqbal Hooper, 2013). 3. Guidelines and code of conducts in medico-ethical conflicts There are various guidelines which doctors should follow in the case similar to the present case of Mr. Con. The doctors must cautiously follow every state and federal practice rules and regulations while performing this treatment. They must follow the Code of Ethics for medical subordinates. It is an important part of their duty to avoid misconduct claim—court case by the Mr. Con’s son in opposition to the doctor for mistakes in cure. To perform efficiently as a medical subordinate, the doctor must pursue all OSHA guidelines for safety, risky equipment, and poisonous substances (Knight, Sleeth, Larson, Pahler, 2013). The place of treatment should meet quality control (QC) and quality assurance (QA) principles for all examinations, samples, and treatments. It is his accountability to follow HIPAA rules, to make sure Mr. Con confidentiality and privacy of his evidences, to entirely document patient management, and to maintain patient proofs in an arranged and readily available manner (Anthony, Appari, Johnson, 2014). In the present case of Mr. Con, physician should follow the risk management which can be described as a technique of reducing possibility of liability during institutional practices. 4. Principals followed for such cases If Mr. Con is able of providing knowledgeable consent, then his choice about cure, including non-treatment, should be considered. This is a customary plus enforceable legal standard and reliable with the ethical code of respecting the sovereignty of the patient.But in the present case, situation is totally different. Ethical methods work in a comparable mode to ethical codes, the exploit of which has obtained much consideration in recent times. There are significant limitations to the standards approach to ethics which relate evenly to ethical codes. The hypothesis is most remarkably described based on 4 codes: sovereignty, non-malfeasance, beneficence, and impartiality (Mason, Laurie, Smith, 2013). These principles are observed as one of 4 tiers in a ladder of levels of study necessary for ethical rationalization. At the 1st tier there are meticulous decisions which are necessary at the 2nd level by moral laws. These in turn are necessary at the 3rd level by principles, and codes a re lastly justified at the 4th level by more inclusive ethical hypothesis. Both, the method and applicability of principles have been tested, as well as protected as a regular structure for biomedical ethics. On the other hand, even their strongest enthusiasts do not see standards as a total or self-standing connotes of establishing moral practice. Beauchamp Childress clarify that: Principles direct us to acts, but we still require assessing a condition and formulating a suitable reply, and this evaluation and reaction flow from character guidance to the extent that from standards (Petersson et al., 2012). Gillon then called this: the 4 principles and scope mode of biomedical ethics† (Gillon, 2012). In the case of Mr. Con, doctor should follow these principals and plan the treatment. 5. Implementation of guidelines and principals in current case The content of common principles and regulations represents theories and worth’s that can locate the common ethical nature and approach for fitness care. Though, it is of small use in explaining personal ethical decisions. The insinuations for establishing ethical systems lie in recognizing their possible worth in describing the moral atmosphere and ethical approaches that are divided by health care employees. Regulations can also give clear sites for a few headline moral subjects for example euthanasia, but cannot give the convinced answers to a lot of ethical troubles encountered in the way of daily checkup practice. The purpose as to whether Mr. Con has theabilityto offer informed permission is generally an expert decision made and texted by the treating health care supplier. The provider can create a purpose of provisional or enduring inability, and that fortitude should be bonded to a particular verdict. The legal word competencymay be employed to explain a legal determin ation of supervisory capacity. The designation of a particularsubstitute choice makermay either be sanctioned by court regulations or is specified in condition statutes. 6. Conclusion If a court has decided that a patient is lacking ability, a health care giver must acquire informed permission from the court-agreed decision-maker. For instance, where a protector has been selected by the court in a responsibility act, a health care giver would look for the informed authority of the custodian, provided that the applicable court arrange covers individual or health care executive. From the whole discussion, we can conclude that, first the doctors should seek legal opinion and the according to options they should plan the treatment. Doctor should try to make Mr. Con’s understand about the consequences if Mr. Con will not treat for COPD soon. If his son still remains adamant then doctor should follow the court decision and do the treatment accordingly. Doctor should follow medical code and conduct but that should be in range of law. 7. References Anthony, D. L., Appari, A., Johnson, M. E. (2014). Institutionalizing HIPAA Compliance Organizations and Competing Logics in US Health Care. Journal of health and social behavior, 55(1), 108-124. Doyal, L. (1999). Ethico-legal dilemmas within general practice. General practice and ethics: Uncertainty and responsibility, 37. Gillon, R. (2012). When four principles are too many: a commentary. Journal of medical ethics, 38(4), 197-198. Iqbal, R., Hooper, C. R. (2013). Ethico-legal considerations of teaching. Continuing Education in Anaesthesia, Critical Care Pain, 13(6), 203-207. Knight, J. L., Sleeth, D. K., Larson, R. R., Pahler, L. F. (2013). An analysis of OSHA inspections assessing contaminant exposures in general medical and surgical hospitals. Workplace health safety, 61(4), 153-160. Mason, K., Laurie, G., Smith, A. M. (2013). Mason and McCall Smiths law and medical ethics: Oxford University Press. Petersson, I., Lilja, M., Borell, L., Andersson-Svidn, G., Borell, L., Beauchamp, T. L., et al. (2012). To feel safe in everyday life at home: a study of older adults after home modifications. Ageing and Society, 32(5), 791. Preston-Shoot, M., McKimm, J., Kong, W. M., Smith, S. (2011). Readiness for legally literate medical practice? Student perceptions of their undergraduate medico-legal education. Journal of medical ethics, 37(10), 616-622. Preston-Shoot, M., McKimm, J. (2011). Towards effective outcomes in teaching, learning and assessment of law in medical education. Medical education, 45(4), 339-346. Rogers, W., Ballantyne, A. (2010). Towards a practical definition of professional behaviour. Journal of medical ethics, 36(4), 250-254.